Resumen

ABOAASI EL NIMER, Emad. Advertising and anglo-venezuelan border dispute In the press Tachira (1895-1897). Tiempo y Espacio [online]. 2013, vol.23, n.59, pp.33-56. ISSN 1315-9496.

Since 1876, Venezuela began to ask the United States to intervene in the Anglo-Venezuelan boundary dispute, to require the British government to settle the matter amicably. Almost twenty years later, specifically on December 3, 1894, the U.S. government acted as mediator in the search for a peaceful solution of the Guyana, which resulted in the signing of a treaty arbitration on February 2, 1897. The discussion scenario generated in those years caught the attention of the press Tachira, which as in previous years, reported news concerning the matter. This served as an incentive for some provincial traders design a clever advertising, using as an excuse the differences neighboring commercial hook and fishing and customers. In this paper, we analyze, from the perspective of mentality-how was developed this advertising activity.

Palabras clave : Advertising; Problems neighboring Venezuela; England; British Guyana.

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