<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0798-1015</journal-id>
<journal-title><![CDATA[Revista Espacios]]></journal-title>
<abbrev-journal-title><![CDATA[Espacios]]></abbrev-journal-title>
<issn>0798-1015</issn>
<publisher>
<publisher-name><![CDATA[Editorial Espacios]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0798-10152024000400043</article-id>
<article-id pub-id-type="doi">10.48082/espacios-a24v45n04p04</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Perfil y comportamiento del consumidor digital sordo en Cali, Colombia: Barreras en la compra en línea]]></article-title>
<article-title xml:lang="en"><![CDATA[Profile and behaviour of the deaf digital consumer in Cali, Colombia: Barriers to online shopping]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[ANDRADE DÍAZ]]></surname>
<given-names><![CDATA[Karla V.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[MARTINEZ ALVAREZ]]></surname>
<given-names><![CDATA[Luz A.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[LOPEZ MALLAMA]]></surname>
<given-names><![CDATA[Oscar M.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Institución Universitaria Antonio José Camacho  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Institución Universitaria Antonio José Camacho  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Institución Universitaria Antonio José Camacho  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2024</year>
</pub-date>
<volume>45</volume>
<numero>4</numero>
<fpage>43</fpage>
<lpage>53</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S0798-10152024000400043&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S0798-10152024000400043&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S0798-10152024000400043&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente articulo explora el perfil del comprador sordo en la ciudad de Cali y el comportamiento del consumo digital así como las dificultades que enfrenta al momento de realizar las compras. La metodología se abordó desde un enfoque cuantitativo exploratorio con un muestreo por conveniencia. Los hallazgos mas importantes son en cuanto al perfil predominantemente, mujeres de 25-35 años, de estratos 3-4, que usan tecnología y redes sociales. Se identificaron barreras como falta de accesibilidad, lo que representa oportunidades para adaptar estrategias y fomentar inclusión digital.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article explores the profile of deaf shoppers in the city of Cali and their digital consumption behaviour and the difficulties they face when making purchases. The methodology was approached from a quantitative exploratory approach with convenience sampling. The most important findings are in terms of the profile, predominantly women aged 25-35 years, from strata 3-4, who use technology and social networks. Barriers such as lack of accessibility were identified, which represents opportunities to adapt strategies and promote digital inclusion.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[marketing digital]]></kwd>
<kwd lng="es"><![CDATA[comunidad sorda]]></kwd>
<kwd lng="es"><![CDATA[perfil de compra]]></kwd>
<kwd lng="es"><![CDATA[comportamiento del consumidor]]></kwd>
<kwd lng="en"><![CDATA[digital marketing]]></kwd>
<kwd lng="en"><![CDATA[deaf community]]></kwd>
<kwd lng="en"><![CDATA[purchase profile]]></kwd>
<kwd lng="en"><![CDATA[consumer behaviour]]></kwd>
</kwd-group>
</article-meta>
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