<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0798-1015</journal-id>
<journal-title><![CDATA[Revista Espacios]]></journal-title>
<abbrev-journal-title><![CDATA[Espacios]]></abbrev-journal-title>
<issn>0798-1015</issn>
<publisher>
<publisher-name><![CDATA[Editorial Espacios]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0798-10152026000100134</article-id>
<article-id pub-id-type="doi">10.48082/espacios-a26v47n01i11</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El impacto de la inteligencia artificial en el marketing de las empresas del IBEX35]]></article-title>
<article-title xml:lang="en"><![CDATA[The impact of artificial intelligence on marketing in IBEX35 companies]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[CARRERA-HERRERA]]></surname>
<given-names><![CDATA[Juan J.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[MUÑOZ]]></surname>
<given-names><![CDATA[Pablo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Cádiz  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Cádiz  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>02</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>02</month>
<year>2026</year>
</pub-date>
<volume>47</volume>
<numero>1</numero>
<fpage>134</fpage>
<lpage>145</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S0798-10152026000100134&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S0798-10152026000100134&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S0798-10152026000100134&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La investigación analiza la relación entre la Inteligencia Artificial y el Marketing en empresas del IBEX 35, destacando su uso en estrategias comerciales y su impacto positivo en proyectos. Se observa implementación de aprendizaje automático, análisis de datos, ciberseguridad y automatización, mejorando la eficiencia, segmentación de mercado y comprensión del consumidor. La IA impulsa competitividad y éxito en un entorno digital, con un potencial revolucionario a futuro, más allá de los avances actuales. Es clave para procesos y estrategias innovadoras.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The research aimed to analyze the relationship between Artificial Intelligence and Marketing in IBEX35 companies, emphasizing its use in commercial strategies and its positive impact on projects. It highlights the implementation of machine learning, data analysis, cybersecurity, and process automation, which improve efficiency, market segmentation, and consumer understanding. AI drives competitiveness and success in a digital environment, with revolutionary potential for the future beyond current advancements. It is a key tool for innovative processes and strategies.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[inteligencia artificial]]></kwd>
<kwd lng="es"><![CDATA[ibex35]]></kwd>
<kwd lng="es"><![CDATA[marketing]]></kwd>
<kwd lng="es"><![CDATA[procesos]]></kwd>
<kwd lng="es"><![CDATA[digitalización]]></kwd>
<kwd lng="en"><![CDATA[artificial intelligence]]></kwd>
<kwd lng="en"><![CDATA[ibex35]]></kwd>
<kwd lng="en"><![CDATA[marketing]]></kwd>
<kwd lng="en"><![CDATA[processes]]></kwd>
<kwd lng="en"><![CDATA[digitalization]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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