<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0798-1015</journal-id>
<journal-title><![CDATA[Revista Espacios]]></journal-title>
<abbrev-journal-title><![CDATA[Espacios]]></abbrev-journal-title>
<issn>0798-1015</issn>
<publisher>
<publisher-name><![CDATA[Editorial Espacios]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0798-10152026000200223</article-id>
<article-id pub-id-type="doi">10.48082/espacios-a26v47n02r02</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La investigación científica en ciencias sociales y estrategia de marketing digital para divulgación científica: revisión sistemática]]></article-title>
<article-title xml:lang="en"><![CDATA[Scientific research in social sciences and digital marketing strategy for scientific dissemination: systematic review]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[VEGA-CAYCHO]]></surname>
<given-names><![CDATA[Magaly María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[ACERO-NAVARRO]]></surname>
<given-names><![CDATA[Elías German]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[GRÁNDEZ-VENTURA]]></surname>
<given-names><![CDATA[Lucy Margarita]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Mayor de San Marcos  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional Mayor de San Marcos  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Privada San Juan Bautista  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2026</year>
</pub-date>
<volume>47</volume>
<numero>2</numero>
<fpage>223</fpage>
<lpage>233</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S0798-10152026000200223&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S0798-10152026000200223&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S0798-10152026000200223&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El objetivo de este artículo es identificar las estrategias que pueden seguir los investigadores para aumentar las posibilidades de que sus hallazgos se compartan ampliamente entre los no científicos. Es un estudio cualitativo. El análisis de la investigación se realizó mediante una revisión bibliográfica sistemática. Se concluyó que existen pruebas empíricas más que suficientes para establecer que la aplicación de herramientas de marketing permiten mejorar la visibilidad de la producción científica en ciencias sociales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The objective of this article is to identify the strategies that researchers can follow to increase the chances of their findings being shared widely among non-scientists. It is a qualitative study. The research analysis was conducted through a systematic literature review. It was concluded that there is more than enough empirical evidence to establish that the application of marketing tools can improve the visibility of scientific output in the social sciences.]]></p></abstract>
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<kwd lng="es"><![CDATA[ciencias sociales]]></kwd>
<kwd lng="es"><![CDATA[investigación]]></kwd>
<kwd lng="es"><![CDATA[impacto]]></kwd>
<kwd lng="es"><![CDATA[desempeño]]></kwd>
<kwd lng="es"><![CDATA[marketing]]></kwd>
<kwd lng="en"><![CDATA[social sciences]]></kwd>
<kwd lng="en"><![CDATA[research]]></kwd>
<kwd lng="en"><![CDATA[impact]]></kwd>
<kwd lng="en"><![CDATA[performance]]></kwd>
<kwd lng="en"><![CDATA[marketing]]></kwd>
</kwd-group>
</article-meta>
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