<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2542-3088</journal-id>
<journal-title><![CDATA[Revista Arbitrada Interdisciplinaria Koinonía]]></journal-title>
<abbrev-journal-title><![CDATA[Koinonía]]></abbrev-journal-title>
<issn>2542-3088</issn>
<publisher>
<publisher-name><![CDATA[Fundación Koinonía]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2542-30882024000300195</article-id>
<article-id pub-id-type="doi">10.35381/r.k.v9i1.3684</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[TIC y la imagen corporativa del vivero forestal de Chimbote]]></article-title>
<article-title xml:lang="en"><![CDATA[ICT and corporate image of the Chimbote forest nursery]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Izaguirre-Sabino]]></surname>
<given-names><![CDATA[Pascual]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arroyo-Rosales]]></surname>
<given-names><![CDATA[Elizabeth Madeleine]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez-Román]]></surname>
<given-names><![CDATA[Rufino]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ruíz-Gómez]]></surname>
<given-names><![CDATA[Percy John]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Chimbote Áncash]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Chimbote Áncash]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Chimbote Áncash]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Chimbote Áncash]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2024</year>
</pub-date>
<volume>9</volume>
<fpage>195</fpage>
<lpage>205</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2542-30882024000300195&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2542-30882024000300195&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2542-30882024000300195&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El objetivo de la investigación fue determinar la relación que existe entre el uso de las Tecnologías en la Información y Comunicación y la imagen corporativa en el vivero forestal de Chimbote - Perú. El diseño de investigación es descriptivo con apoyo estadístico correlacional, conformado por la población de 80 trabajadores. Se determina que el tipo de relación entre el uso de las tecnologías de información y comunicación y la imagen corporativa empresarial del Vivero Forestal de Chimbote 2023, fue positivo en un nivel bueno, de acuerdo con el coeficiente de correlación de Rho de Spearman con 0,869, donde se puede decir que mientras mejor sea el uso de las tecnologías de información y comunicación dentro de la organización, de alguna manera mejor será la imagen corporativa empresarial.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The objective of the research was to determine the relationship between the use of Information and Communication Technologies and the corporate image in the forest nursery of Chimbote - Peru. The research design is descriptive with correlational statistical support, conformed by the population of 80 workers. It is determined that the type of relationship between the use of information and communication technologies and the corporate image of the Chimbote Forest Nursery 2023, which was positive at a good level according to Spearman's Rho correlation coefficient of 0.869, where it can be said that the better the use of information and communication technologies within the organization, somehow the better the corporate image of the company.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Tecnología de la información]]></kwd>
<kwd lng="es"><![CDATA[telemática]]></kwd>
<kwd lng="es"><![CDATA[marketing]]></kwd>
<kwd lng="en"><![CDATA[Information technology]]></kwd>
<kwd lng="en"><![CDATA[telematics]]></kwd>
<kwd lng="en"><![CDATA[marketing]]></kwd>
</kwd-group>
</article-meta>
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