<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2542-3088</journal-id>
<journal-title><![CDATA[Revista Arbitrada Interdisciplinaria Koinonía]]></journal-title>
<abbrev-journal-title><![CDATA[Koinonía]]></abbrev-journal-title>
<issn>2542-3088</issn>
<publisher>
<publisher-name><![CDATA[Fundación Koinonía]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2542-30882026000100099</article-id>
<article-id pub-id-type="doi">10.35381/r.k.v11i21.4941</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Análisis del comercio minorista en la era digital. Impacto en economías emergentes]]></article-title>
<article-title xml:lang="en"><![CDATA[Analysis of retail trade in the digital era. Impact on emerging economies]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Omaña-Silvestre]]></surname>
<given-names><![CDATA[José Miguel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Quintero-Ramírez]]></surname>
<given-names><![CDATA[Juan Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ayllon-Benítez]]></surname>
<given-names><![CDATA[Julio César]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García-Martínez]]></surname>
<given-names><![CDATA[René]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Colegio de Postgraduados  ]]></institution>
<addr-line><![CDATA[Texcoco Estado de México]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Secretaría de Ciencia, Humanidades, Tecnología e Innovación/Colegio de Postgraduados  ]]></institution>
<addr-line><![CDATA[Texcoco Estado de México]]></addr-line>
<country>México</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Tecnológico de Estudios Superiores de Valle de Bravo  ]]></institution>
<addr-line><![CDATA[Toluca Estado de México]]></addr-line>
<country>México</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Tecnológico de Estudios Superiores de Valle de Bravo  ]]></institution>
<addr-line><![CDATA[Toluca Estado de México]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2026</year>
</pub-date>
<volume>11</volume>
<numero>21</numero>
<fpage>99</fpage>
<lpage>120</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2542-30882026000100099&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2542-30882026000100099&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2542-30882026000100099&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El artículo tiene como objetivo analizar el impacto de la digitalización del comercio minorista en economías emergentes, considerando dimensiones como competitividad, empleo y capital humano, sostenibilidad/inclusión y estrategias de omnicanalidad. La metodología se basó en una revisión documental comparativa de estudios académicos, institucionales y sectoriales, con un proceso de síntesis iterativa y triangulación de fuentes para garantizar validez. Los resultados muestran que la digitalización impulsa la productividad, abre acceso a mercados globales y fomenta la inclusión financiera, aunque también incrementa desigualdades y riesgos regulatorios. El capital humano se reconoce como un factor crítico por la necesidad de nuevas competencias digitales, mientras que la omnicanalidad se consolida como estrategia decisiva para fortalecer la percepción de marca y fidelización. La digitalización del comercio minorista es un catalizador de transformación económica y social, pero su sostenibilidad depende de políticas inclusivas, reducción de brechas digitales y resiliencia empresarial.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The article aims to analyze the impact of retail digitalization in emerging economies, considering dimensions such as competitiveness, employment and human capital, sustainability/inclusion, and omnichannel strategies. The methodology was based on a comparative documentary review of academic, institutional, and sectoral studies, with an iterative synthesis process and source triangulation to ensure validity. The results show that digitalization boosts productivity, opens access to global markets, and fosters financial inclusion, although it also increases inequalities and regulatory risks. Human capital is recognized as a critical factor due to the need for new digital skills, while omnichannel strategies have consolidated as decisive for strengthening brand perception and customer loyalty. Retail digitalization is a catalyst for economic and social transformation, but its sustainability depends on inclusive policies, reducing digital divides, and strengthening business resilience.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Competitividad empresarial]]></kwd>
<kwd lng="es"><![CDATA[comercio minorista]]></kwd>
<kwd lng="es"><![CDATA[e-commerce]]></kwd>
<kwd lng="es"><![CDATA[economías emergentes]]></kwd>
<kwd lng="es"><![CDATA[transformación digital.]]></kwd>
<kwd lng="en"><![CDATA[Business competitiveness]]></kwd>
<kwd lng="en"><![CDATA[e-commerce]]></kwd>
<kwd lng="en"><![CDATA[emerging economies]]></kwd>
<kwd lng="en"><![CDATA[retail trade]]></kwd>
<kwd lng="en"><![CDATA[digital transformation.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Araque Jaramillo]]></surname>
<given-names><![CDATA[M. C.]]></given-names>
</name>
<name>
<surname><![CDATA[González Marín]]></surname>
<given-names><![CDATA[Y. O.]]></given-names>
</name>
<name>
<surname><![CDATA[Arenas Fernández]]></surname>
<given-names><![CDATA[A. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnicanalidad en mercados emergentes: desafíos y estrategias en la era digital.]]></article-title>
<source><![CDATA[Fórum Empresarial]]></source>
<year>2025</year>
<volume>30</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>99-111</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Botha]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Human]]></surname>
<given-names><![CDATA[L. I.]]></given-names>
</name>
<name>
<surname><![CDATA[Rossouw]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Nel]]></surname>
<given-names><![CDATA[J. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A framework to drive business growth in developing countries using omni-channel strategies.]]></article-title>
<source><![CDATA[International Journal of Business Performance Management]]></source>
<year>2023</year>
<volume>24</volume>
<numero>3-4</numero>
<issue>3-4</issue>
<page-range>344-74</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chen]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A study of the impact of AI and new media on trade development in the retail sector and coping strategies.]]></article-title>
<source><![CDATA[Finance &amp; Economics]]></source>
<year>2024</year>
<volume>1</volume>
<numero>10</numero>
<issue>10</issue>
<page-range>1-6</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cr&#259;ciun]]></surname>
<given-names><![CDATA[D. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Gheorghiu]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital Transformation and Retail Performance in Emerging European Economies: A Principal Component Analysis Approach.]]></article-title>
<source><![CDATA[Ovidius University Annals, Economic Sciences Series]]></source>
<year>2025</year>
<volume>XXV</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>56-64</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gadafi]]></surname>
<given-names><![CDATA[T. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Musa]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Jahan]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Azeez]]></surname>
<given-names><![CDATA[A. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Alam]]></surname>
<given-names><![CDATA[M. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital Finance and Structural Transformation: Analyzing the Influence of Emerging Financial Indicators on Retail Sector Expansion in China.]]></article-title>
<source><![CDATA[Iris Journal of Economics &amp; Business Management]]></source>
<year>2025</year>
<volume>3</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>1-12</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ghandour]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of e-commerce and information technology on regional economic growth and retail evolution.]]></article-title>
<source><![CDATA[Creative Economics and New Business Management Approaches]]></source>
<year>2024</year>
<volume>2</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1-16</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gurrola Pérez]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Lin]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Speth]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[Retail trading: an analysis of current trends and drivers]]></source>
<year>2022</year>
<publisher-name><![CDATA[World Federation of Exchanges Research]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hai]]></surname>
<given-names><![CDATA[L. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Rashid]]></surname>
<given-names><![CDATA[U. K.]]></given-names>
</name>
<name>
<surname><![CDATA[Chuah]]></surname>
<given-names><![CDATA[L. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Sen]]></surname>
<given-names><![CDATA[S. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Xia]]></surname>
<given-names><![CDATA[L. Y.]]></given-names>
</name>
</person-group>
<source><![CDATA[Revolution of retail industry: From perspective of retail 1.0 to 4.0.]]></source>
<year>2022</year>
<conf-name><![CDATA[ 3rd International Conference on Industry 4.0 and Smart Manufacturing. Procedia Computer Science, 200]]></conf-name>
<conf-loc> </conf-loc>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hikmah]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Fauzi]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Nayyiroh]]></surname>
<given-names><![CDATA[F. U.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Forecasting accuracy in retail MSMEs: Comparing AI and traditional methods.]]></article-title>
<source><![CDATA[Journal of Management and Informatics (JMI)]]></source>
<year>2025</year>
<volume>4</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>687-705</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Inmora]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Na-Nan]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Phanniphong]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Niangchaem]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Varua]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Ouppara]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Jaturata]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Jaturat]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Unlocking economic potential: Digital transformation, business resilience, and Thailand's local digital economy.]]></article-title>
<source><![CDATA[Social Sciences &amp; Humanities Open]]></source>
<year>2026</year>
<volume>13</volume>
<page-range>102553</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Irawan]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Ibrahim]]></surname>
<given-names><![CDATA[M. B. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Sutisna]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Marihi]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A qualitative study of retail business warfare.]]></article-title>
<source><![CDATA[Ecobisma. Journal of Economics, Business and Management]]></source>
<year>2025</year>
<volume>12</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>20-33</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Judijanto]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Retail management in the digital era: Integrating traditional foundations with contemporary challenges and strategic responses.]]></article-title>
<source><![CDATA[Multitech Journal of Science and Technology (MJST)]]></source>
<year>2025</year>
<volume>2</volume>
<numero>12</numero>
<issue>12</issue>
<page-range>989-1008</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kaggwa]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Akinwolemiwa]]></surname>
<given-names><![CDATA[D. I.]]></given-names>
</name>
<name>
<surname><![CDATA[Dawodu]]></surname>
<given-names><![CDATA[S. O.]]></given-names>
</name>
<name>
<surname><![CDATA[Uwaoma]]></surname>
<given-names><![CDATA[P. U.]]></given-names>
</name>
<name>
<surname><![CDATA[Akindote]]></surname>
<given-names><![CDATA[O. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Eloghosa]]></surname>
<given-names><![CDATA[S. O.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital transformation and economic development: A review of emerging technologies' impact on national economies.]]></article-title>
<source><![CDATA[World Journal of Advanced Research and Reviews]]></source>
<year>2023</year>
<volume>20</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>888-905</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kameswari]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Ramesh]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Bhavikatti]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Omnamasivaya]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Chaitanya]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Bastray]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Hiremath]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Gondesi]]></surname>
<given-names><![CDATA[G. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Analyzing the role of big data and its effects on the retail industry.]]></article-title>
<source><![CDATA[Web Intelligence]]></source>
<year>2024</year>
<volume>22</volume>
<page-range>45-63</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Khairurrahman]]></surname>
<given-names><![CDATA[A. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Badriah]]></surname>
<given-names><![CDATA[L. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Sambodo]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Rahajuni]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Kadarwati]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Pudjianto]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Setiarso]]></surname>
<given-names><![CDATA[O.]]></given-names>
</name>
<name>
<surname><![CDATA[Supriadi]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Priyono]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Informative industrial analytic for effective retail business performance: A case of emerging economy.]]></article-title>
<source><![CDATA[WSEAS Transactions on Systems]]></source>
<year>2023</year>
<volume>22</volume>
<page-range>170-9</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Khan]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Ali]]></surname>
<given-names><![CDATA[M. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Akram]]></surname>
<given-names><![CDATA[M. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Azizova]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Vokhidova]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Isamukhamedova]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Exploring the impact of digital transformation on business model innovation in the retail sector.]]></source>
<year>2025</year>
<conf-name><![CDATA[ 16th International Scientific and Practical Conference]]></conf-name>
<conf-loc> </conf-loc>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Krisprimandoyo]]></surname>
<given-names><![CDATA[D. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Sufa]]></surname>
<given-names><![CDATA[S. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Wardani]]></surname>
<given-names><![CDATA[D. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Widiyanto]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploring the relationship between social media engagement, customer reviews, and brand perceptions: A comprehensive study in retail industry.]]></article-title>
<source><![CDATA[International Journal of Business, Law, and Education (IJBLE)]]></source>
<year>2024</year>
<volume>5</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1584-91</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kumari]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Ahmed]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The implication of e-commerce: Emerging markets in post-Covid era.]]></article-title>
<source><![CDATA[International Journal of Entrepreneurship and Business Management]]></source>
<year>2022</year>
<volume>1</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>21-8</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Latif]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Syed]]></surname>
<given-names><![CDATA[A. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Sadiq]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Rehman]]></surname>
<given-names><![CDATA[Z.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[An analysis of the impact of e-commerce on traditional retail businesses: Challenges and opportunities.]]></article-title>
<source><![CDATA[Journal of Asian Development Studies]]></source>
<year>2025</year>
<volume>14</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1412-20</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Malekpour]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Sedighi]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Caboni]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Basile]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Troise]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploring digital transformation and technological innovation in emerging markets.]]></article-title>
<source><![CDATA[International Journal of Emerging Markets]]></source>
<year>2025</year>
<volume>20</volume>
<numero>13</numero>
<issue>13</issue>
<page-range>96-121</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martineau]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Zoican]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Retail trading and analyst coverage.]]></article-title>
<source><![CDATA[Journal of Financial Markets]]></source>
<year>2023</year>
<volume>66</volume>
<page-range>100849</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<collab>OCDE</collab>
<source><![CDATA[Going Digital: Shaping Policies, Improving Lives]]></source>
<year>2018</year>
<publisher-name><![CDATA[OECD Publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Otarinia]]></surname>
<given-names><![CDATA[M. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of e-commerce and foreign investment on economic growth in developing countries.]]></article-title>
<source><![CDATA[Creative Economics and New Business Management Approaches]]></source>
<year>2024</year>
<volume>2</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>18-59</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Quezada Chambilla]]></surname>
<given-names><![CDATA[M. N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El rol de APEC en la reconfiguración económica: Desafíos y oportunidades en el siglo XXI para economías emergentes.]]></article-title>
<source><![CDATA[Política Internacional]]></source>
<year>2024</year>
<volume>136</volume>
<page-range>92-113</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ramazanov]]></surname>
<given-names><![CDATA[I. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Panasenko]]></surname>
<given-names><![CDATA[S. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Cheglov]]></surname>
<given-names><![CDATA[V. P.]]></given-names>
</name>
<name>
<surname><![CDATA[Krasil&#8217;nikova]]></surname>
<given-names><![CDATA[E. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Nikishin]]></surname>
<given-names><![CDATA[A. F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Retail transformation under the influence of digitalisation and technology development in the context of globalisation.]]></article-title>
<source><![CDATA[Journal of Open Innovation: Technology, Market, and Complexity]]></source>
<year>2021</year>
<volume>7</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>49</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Reinartz]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Wiegand]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Imschloss]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of digital transformation on the retailing value chain.]]></article-title>
<source><![CDATA[International Journal of Research in Marketing]]></source>
<year>2019</year>
<volume>36</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>350-66</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Roldán Sepúlveda]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Valencia Cárdenas]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[López Cadavid]]></surname>
<given-names><![CDATA[D. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Restrepo Morales]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Vanegas López]]></surname>
<given-names><![CDATA[J. G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnicanalidad como estrategia competitiva: una revisión conceptual y dimensional.]]></article-title>
<source><![CDATA[Estudios Gerenciales]]></source>
<year>2022</year>
<volume>38</volume>
<numero>164</numero>
<issue>164</issue>
<page-range>370-84</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sagar]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of digital transformation on retail management and consumer behavior.]]></article-title>
<source><![CDATA[IOSR Journal of Business and Management (IOSR-JBM)]]></source>
<year>2024</year>
<volume>26</volume>
<numero>1, Ser. 1</numero>
<issue>1, Ser. 1</issue>
<page-range>6-14</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sánchez Padilla]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Espinal]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Geraghty]]></surname>
<given-names><![CDATA[J. P.]]></given-names>
</name>
</person-group>
<source><![CDATA[E-commerce and supply chain challenges in Latin America: Opportunities and complexities in the digital age.]]></source>
<year>2025</year>
<conf-name><![CDATA[ IEEE Technology and Engineering Management Society Conference (TEMSCON LATAM 2025)]]></conf-name>
<conf-loc> </conf-loc>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Santamaría Mendoza]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Uzcátegui Sánchez]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Vélez Yaguana]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Breve revisión de la literatura del comercio electrónico y sus implicaciones económicas en el Ecuador.]]></article-title>
<source><![CDATA[Episteme &amp; Praxis. Revista Científica Multidisciplinaria]]></source>
<year>2024</year>
<volume>2</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>37-49</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Shylaja]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Kumar]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Mamgain]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Dhanalakshmi]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Theerthamalai]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Mukhi]]></surname>
<given-names><![CDATA[S. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital transformation and economic growth in emerging economies.]]></article-title>
<source><![CDATA[Journal of Marketing &amp; Social Research]]></source>
<year>2025</year>
<volume>2</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>135-41</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Thien]]></surname>
<given-names><![CDATA[T. N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The role of human capital in the digital transformation economy.]]></article-title>
<source><![CDATA[Journal of Science and Technology]]></source>
<year>2024</year>
<volume>229</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>135-41</page-range></nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vallejo Dueñas]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Vite Cevallos]]></surname>
<given-names><![CDATA[H. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Sánchez Cabrera]]></surname>
<given-names><![CDATA[L. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Estrategias comerciales y fidelización del cliente en el canal minorista de productos esenciales: un análisis estadístico multivariado aplicado en la provincia de El Oro, Ecuador.]]></article-title>
<source><![CDATA[Revista Sociedad &amp; Tecnología]]></source>
<year>2025</year>
<volume>8</volume>
<numero>S3</numero>
<issue>S3</issue>
<page-range>1107-19</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital transformation and comparative growth between developed and emerging economies.]]></article-title>
<source><![CDATA[Development Economics of China]]></source>
<year>2025</year>
<volume>9</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>100-4</page-range></nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Chang]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Future development trend of &#8220;New Retail&#8221; and e-commerce based on big data.]]></article-title>
<source><![CDATA[Journal of Physics: Conference Series]]></source>
<year>2021</year>
<volume>1852</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>032029</page-range></nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wenyang]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Zhang]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Dzhamankulov]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Impact of Economic Growth and Foreign Investment on the Advancement of E-commerce.]]></article-title>
<source><![CDATA[Qubahan Academic Journal]]></source>
<year>2024</year>
<volume>4</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>112-30</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
