<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2665-0169</journal-id>
<journal-title><![CDATA[Prohominum. Revista de Ciencias Sociales y Humanas]]></journal-title>
<abbrev-journal-title><![CDATA[Prohominum]]></abbrev-journal-title>
<issn>2665-0169</issn>
<publisher>
<publisher-name><![CDATA[A.C. Venezolana de Investigación Social en Pro de la Humanidad ACVENISPROH]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2665-01692025000400198</article-id>
<article-id pub-id-type="doi">10.47606/acven/ph0392</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Impacto de la inteligencia artificial en la efectividad de ventas de las PYMES: Una revisión sistemática]]></article-title>
<article-title xml:lang="en"><![CDATA[Impact of artificial intelligence on the sales effectiveness of SMEs: A systematic review]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carrasco Camones]]></surname>
<given-names><![CDATA[George]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Palacios de Canales]]></surname>
<given-names><![CDATA[Merly Leyla León]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lossio Larrea]]></surname>
<given-names><![CDATA[Patricia Elizabeth]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Puente Paredes]]></surname>
<given-names><![CDATA[Enrique Wilfredo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Holgado Quispe]]></surname>
<given-names><![CDATA[Ana Maria]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Tecnológica del Perú  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Escuela Militar de Chorrillos &#8220;Coronel Francisco Bolognesi&#8221;  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Tecnológica del Perú  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Autónoma del Perú  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Universidad Nacional Federico Villarreal  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>7</volume>
<numero>4</numero>
<fpage>198</fpage>
<lpage>209</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2665-01692025000400198&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2665-01692025000400198&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2665-01692025000400198&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La inteligencia artificial (IA) se ha consolidado como un factor clave en la transformación digital de las pequeñas y medianas empresas (PyMEs), al mejorar la productividad, la innovación y la eficiencia operativa. Este estudio tiene como propósito analizar, mediante una revisión sistemática de literatura científica publicada entre 2021 y 2025, el impacto de la IA en la efectividad de ventas de las PyMEs, considerando las dimensiones de eficiencia operativa, innovación, toma de decisiones y gestión del talento. Los resultados evidencian que la IA potencia significativamente la generación de oportunidades de venta, la reducción de costos y la personalización de estrategias de marketing, al tiempo que optimiza la productividad y la gestión de datos en tiempo real. No obstante, su implementación enfrenta barreras relacionadas con la falta de personal especializado, las limitaciones financieras y los retos éticos vinculados a la transparencia de los algoritmos. Se concluye que la IA constituye una herramienta estratégica para el crecimiento competitivo y sostenible de las PyMEs, siempre que se adopte con una planificación tecnológica y organizacional adecuada.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Artificial Intelligence (AI) has become a key driver of digital transformation for small and medium-sized enterprises (SMEs), enhancing productivity, innovation, and operational efficiency. This study aims to analyze, through a systematic review of scientific literature published between 2021 and 2025, the impact of AI on the sales effectiveness of SMEs, focusing on operational efficiency, innovation, decision-making, and talent management. The results show that AI significantly enhances lead generation, cost reduction, and personalized marketing strategies while optimizing productivity and real-time data management. However, its implementation faces barriers such as the shortage of specialized personnel, financial limitations, and ethical challenges related to algorithm transparency. It is concluded that AI represents a strategic tool for competitive and sustainable growth in SMEs, provided it is adopted with proper technological and organizational planning.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[inteligencia artificial]]></kwd>
<kwd lng="es"><![CDATA[PyMEs]]></kwd>
<kwd lng="es"><![CDATA[efectividad de ventas]]></kwd>
<kwd lng="es"><![CDATA[innovación]]></kwd>
<kwd lng="es"><![CDATA[eficiencia operativa]]></kwd>
<kwd lng="es"><![CDATA[transformación digital]]></kwd>
<kwd lng="en"><![CDATA[Artificial intelligence]]></kwd>
<kwd lng="en"><![CDATA[SMEs]]></kwd>
<kwd lng="en"><![CDATA[sales effectiveness]]></kwd>
<kwd lng="en"><![CDATA[innovation]]></kwd>
<kwd lng="en"><![CDATA[operational efficiency]]></kwd>
<kwd lng="en"><![CDATA[digital transformation]]></kwd>
</kwd-group>
</article-meta>
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