<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2737-6419</journal-id>
<journal-title><![CDATA[Revista Athenea]]></journal-title>
<abbrev-journal-title><![CDATA[Athenea]]></abbrev-journal-title>
<issn>2737-6419</issn>
<publisher>
<publisher-name><![CDATA[AutanaBooks, con el apoyo institucional de la Universidad Nacional Experimental Politécnica "Antonio José de Sucre", Vicerrectorado Puerto Ordaz, Venezuela]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2737-64192026000100041</article-id>
<article-id pub-id-type="doi">10.47460/athenea.v7i23.128</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Algoritmos cotidianos y subjetividad social: cómo la inteligencia artificial reconfigura las decisiones humanas en la vida diaria]]></article-title>
<article-title xml:lang="en"><![CDATA[Everyday Algorithms and Social Subjectivity: How Artificial Intelligence Reconfigures Human Decisions in Daily Life]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Calizaya López]]></surname>
<given-names><![CDATA[José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Polo-Escobar]]></surname>
<given-names><![CDATA[Benjamín Roldan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Aguilar Paredes]]></surname>
<given-names><![CDATA[Orealis María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Barreda Coaquira]]></surname>
<given-names><![CDATA[Edgar Hilario]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carita Choquecahua]]></surname>
<given-names><![CDATA[Ariosto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de San Agustín de Arequipa  ]]></institution>
<addr-line><![CDATA[Arequipa ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional Toribio Rodríguez de Mendoza  ]]></institution>
<addr-line><![CDATA[Chachapoyas ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Nacional de Trujillo  ]]></institution>
<addr-line><![CDATA[Trujillo ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Nacional de San Agustín de Arequipa  ]]></institution>
<addr-line><![CDATA[Arequipa ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Universidad Nacional de San Agustín de Arequipa  ]]></institution>
<addr-line><![CDATA[Arequipa ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2026</year>
</pub-date>
<volume>7</volume>
<numero>23</numero>
<fpage>41</fpage>
<lpage>53</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2737-64192026000100041&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2737-64192026000100041&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2737-64192026000100041&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este estudio se analiza cómo los algoritmos de inteligencia artificial integrados en la vida cotidiana influyen en la toma de decisiones humanas y en la configuración de la subjetividad social. Se adoptó un enfoque cuantitativo basado en simulación socio-técnica, utilizando datos sintéticos y modelos de decisión para evaluar el impacto de la personalización algorítmica, la diversidad de exposición y la explicabilidad del sistema. Los resultados muestran que la personalización incrementa de forma sistemática la probabilidad de adhesión a las recomendaciones, reduce la diversidad estructural del entorno de elección y modula variables subjetivas como la agencia percibida y la dependencia algorítmica. El análisis de sensibilidad evidencia que la personalización actúa como un parámetro de alta sensibilidad, generando cambios predecibles y estables en la conducta de elección. Estos hallazgos confirman que los algoritmos cotidianos no solo optimizan decisiones, sino que reconfiguran progresivamente la experiencia decisional humana.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study analyzes how artificial intelligence algorithms embedded in everyday life influence human decision-making and the configuration of social subjectivity. A quantitative approach based on socio-technical simulation was adopted, using synthetic data and decision models to assess the impact of algorithmic personalization, exposure diversity, and system explainability. The results show that personalization systematically increases the likelihood of adherence to recommendations, reduces the structural diversity of the choice environment, and modulates subjective variables such as perceived agency and algorithmic dependence. Sensitivity analysis indicates that personalization acts as a highly sensitive parameter, generating predictable and stable changes in decision behavior. These findings confirm that everyday algorithms not only optimize decisions, but also progressively reshape the human decision-making experience.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[algoritmos cotidianos]]></kwd>
<kwd lng="es"><![CDATA[subjetividad social]]></kwd>
<kwd lng="es"><![CDATA[inteligencia artificial]]></kwd>
<kwd lng="es"><![CDATA[toma de decisiones]]></kwd>
<kwd lng="en"><![CDATA[everyday algorithms]]></kwd>
<kwd lng="en"><![CDATA[social subjectivity]]></kwd>
<kwd lng="en"><![CDATA[artificial intelligence]]></kwd>
<kwd lng="en"><![CDATA[decision-making]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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