<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2739-0063</journal-id>
<journal-title><![CDATA[Revista InveCom]]></journal-title>
<abbrev-journal-title><![CDATA[Revista InveCom]]></abbrev-journal-title>
<issn>2739-0063</issn>
<publisher>
<publisher-name><![CDATA[Asociación Investigadores Venezolanos de la Comunicación]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2739-00632025000402056</article-id>
<article-id pub-id-type="doi">10.5281/zenodo.14827892</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Mejorando la lealtad del cliente en multinacionales: el papel del valor percibido y la calidad del servicio]]></article-title>
<article-title xml:lang="en"><![CDATA[Improving customer loyalty in multinational companies: the role of perceived value and service quality]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jimenez Flores]]></surname>
<given-names><![CDATA[Víctor Juan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jimenez Flores]]></surname>
<given-names><![CDATA[Oscar Juan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jimenez Castilla]]></surname>
<given-names><![CDATA[Juan Ubaldo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jimenez Flores]]></surname>
<given-names><![CDATA[Juan Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Escuela de Posgrado Newman.  ]]></institution>
<addr-line><![CDATA[Tacna ]]></addr-line>
<country>Perú</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de San Martín de Porres  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Southern Peru Copper Corporation  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Perú</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>5</volume>
<numero>4</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2739-00632025000402056&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2739-00632025000402056&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2739-00632025000402056&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este estudio analiza cómo el valor percibido y la calidad del servicio tienen impacto en la lealtad de los clientes, alineado con el ODS 8, que promueve un crecimiento económico sostenido y el trabajo digno. Se llevó a cabo un estudio de enfoque cuantitativo de diseño no experimental con corte transversal, con una muestra de 285 clientes de una empresa multinacional del sector textil. Los resultados muestran que tanto el valor que se percibe y la calidad del servicio influyen significativamente en la lealtad, explicando una porción considerable de su variabilidad. Se concluye que optimizar estos aspectos potencia la lealtad de los clientes, lo que beneficia a la relación cliente-empresa, mejorando así su rendimiento general.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study analyzes how perceived value and service quality impact customer loyalty, aligning with SDG 8, which promotes sustained economic growth and decent work. A quantitative, non-experimental, cross-sectional study was conducted with a sample of 285 customers from a multinational company in the textile sector. The results show that both perceived value and service quality significantly influence loyalty, explaining a considerable portion of its variability. It is concluded that optimizing these aspects enhances customer loyalty, which benefits the customer-company relationship, thus improving their overall performance.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[calidad del servicio]]></kwd>
<kwd lng="es"><![CDATA[lealtad del cliente]]></kwd>
<kwd lng="es"><![CDATA[valor percibido]]></kwd>
<kwd lng="en"><![CDATA[service quality]]></kwd>
<kwd lng="en"><![CDATA[customer loyalty]]></kwd>
<kwd lng="en"><![CDATA[perceived value]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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