<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2739-0063</journal-id>
<journal-title><![CDATA[Revista InveCom]]></journal-title>
<abbrev-journal-title><![CDATA[Revista InveCom]]></abbrev-journal-title>
<issn>2739-0063</issn>
<publisher>
<publisher-name><![CDATA[Asociación Investigadores Venezolanos de la Comunicación]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2739-00632026000303116</article-id>
<article-id pub-id-type="doi">10.5281/zenodo.17888431</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Efectos del uso de la inteligencia artificial en la experiencia usuario: una revisión sistemática de la literatura]]></article-title>
<article-title xml:lang="en"><![CDATA[Effects of the use of artificial intelligence on user experience: a systematic review of the literatura]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Quispe Montes]]></surname>
<given-names><![CDATA[Daniel Benjamín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Terán Plasencia]]></surname>
<given-names><![CDATA[Heleny Soley]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Morales Benavides]]></surname>
<given-names><![CDATA[Guillermo Juniors]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Privada del Norte  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Privada del Norte  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Privada del Norte  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2026</year>
</pub-date>
<volume>6</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2739-00632026000303116&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2739-00632026000303116&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2739-00632026000303116&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente estudio tuvo como objetivo identificar y evaluar los efectos del uso de la inteligencia artificial (IA) en la experiencia del usuario (UX) mediante una revisión sistemática de la literatura publicada entre 2020 y 2025. Para ello, se desarrolló una investigación de enfoque cualitativo, con un alcance descriptivo y exploratorio, siguiendo las directrices PRISMA 2020. La búsqueda se efectuó en las bases de datos SCOPUS, ProQuest, EBSCO y Web of Science, de las cuales se identificaron 113 artículos, seleccionándose finalmente 22 estudios que cumplían con los criterios metodológicos y temáticos establecidos. Los resultados evidencian que la IA ha transformado significativamente la UX en los ámbitos empresarial, educativo, sanitario y de diseño digital. Entre los efectos positivos destacan la personalización avanzada, la eficiencia operativa y la mejora en la interacción humano-sistema. No obstante, también emergen desafíos relevantes, como la opacidad algorítmica, los sesgos, la pérdida de autonomía y las preocupaciones éticas vinculadas con la privacidad y la transparencia. De forma transversal, las investigaciones coinciden en la necesidad de orientar el desarrollo de la IA hacia un enfoque centrado en el ser humano, basado en la confianza y la explicabilidad. El estudio concluye resaltando la urgencia de fortalecer la alfabetización digital, la gobernanza ética y las metodologías de evaluación de la UX ante el avance de sistemas autónomos y generativos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of this study was to identify and evaluate the effects of the use of artificial intelligence (AI) on user experience (UX) through a systematic review of the literature published between 2020 and 2025. To this end, a qualitative research study was conducted with a descriptive and exploratory scope, following the PRISMA 2020 guidelines. The search was carried out in the SCOPUS, ProQuest, EBSCO, and Web of Science databases, from which 113 articles were identified, and 22 studies that met the established methodological and thematic criteria were finally selected. The results show that AI has significantly transformed UX in the business, education, healthcare, and digital design fields. Among the positive effects are advanced personalization, operational efficiency, and improved human-system interaction. However, significant challenges also emerge, such as algorithmic opacity, biases, loss of autonomy, and ethical concerns related to privacy and transparency. Across the board, the research agrees on the need to guide AI development toward a human-centered approach based on trust and explainability. The study concludes by highlighting the urgency of strengthening digital literacy, ethical governance, and UX evaluation methodologies in the face of advances in autonomous and generative systems.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[inteligencia artificial]]></kwd>
<kwd lng="es"><![CDATA[usuario de información]]></kwd>
<kwd lng="es"><![CDATA[ética]]></kwd>
<kwd lng="en"><![CDATA[artificial intelligence]]></kwd>
<kwd lng="en"><![CDATA[information user]]></kwd>
<kwd lng="en"><![CDATA[ethics]]></kwd>
</kwd-group>
</article-meta>
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