<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2739-0365</journal-id>
<journal-title><![CDATA[Noesis]]></journal-title>
<abbrev-journal-title><![CDATA[Noesis]]></abbrev-journal-title>
<issn>2739-0365</issn>
<publisher>
<publisher-name><![CDATA[Instituto de Investigación y Estudios Avanzados Koinonía adscrito a la Universidad Bolivariana de Venezuela, Falcón]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2739-03652025000400434</article-id>
<article-id pub-id-type="doi">10.35381/noesisin.v7i2.597</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La reputación del sujeto obligado en procesos comerciales o contractuales con personas políticamente expuestas]]></article-title>
<article-title xml:lang="en"><![CDATA[The reputation of the obligated party in commercial or contractual processes with politically exposed persons]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bonilla-Muñoz]]></surname>
<given-names><![CDATA[Leslie Jael]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Proaño-Reyes]]></surname>
<given-names><![CDATA[Gladis Margo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castro-Sánchez]]></surname>
<given-names><![CDATA[Fernando de Jesús]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Regional Autónoma de los Andes  ]]></institution>
<addr-line><![CDATA[Ambato Tungurahua]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Regional Autónoma de los Andes  ]]></institution>
<addr-line><![CDATA[Ambato Tungurahua]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Regional Autónoma de los Andes  ]]></institution>
<addr-line><![CDATA[Ambato Tungurahua]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>7</volume>
<numero>esp2</numero>
<fpage>434</fpage>
<lpage>451</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2739-03652025000400434&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2739-03652025000400434&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2739-03652025000400434&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La gestión de la reputación constituye un aspecto crítico para los sujetos obligados en procesos comerciales o contractuales con personas políticamente expuestas, debido al elevado riesgo asociado a este tipo de relaciones. La presente investigación analiza cómo las empresas -incluidas instituciones financieras, firmas legales y otras entidades reguladas- perciben y gestionan los riesgos reputacionales derivados de sus vínculos con personas políticamente expuestas. Para ello se empleó un enfoque cualitativo sobre la relación entre la reputación corporativa y las interacciones con con personas políticamente expuestas. En este marco, se identifican las principales percepciones de riesgo, los impactos reputacionales y las estrategias de mitigación adoptadas por los sujetos obligados. Se evidencia que las relaciones con con personas políticamente expuestas son consideradas de alto riesgo debido al potencial de corrupción, soborno y lavado de activos, factores que pueden generar un daño significativo a la reputación corporativa.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Reputation management is a critical issue for entities involved in commercial or contractual processes with politically exposed persons, due to the high risk associated with this type of relationship. This research analyzes how companies-including financial institutions, law firms, and other regulated entities-perceive and manage the reputational risks arising from their links with politically exposed persons. To this end, a qualitative approach was used to examine the relationship between corporate reputation and interactions with politically exposed persons. Within this framework, the main risk perceptions, reputational impacts, and mitigation strategies adopted by regulated entities are identified. It is evident that relationships with politically exposed persons are considered high risk due to the potential for corruption, bribery, and money laundering, factors that can cause significant damage to corporate reputation.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Sujeto obligado]]></kwd>
<kwd lng="es"><![CDATA[riesgo reputacional]]></kwd>
<kwd lng="es"><![CDATA[personas políticamente expuestas.]]></kwd>
<kwd lng="en"><![CDATA[Obligated party]]></kwd>
<kwd lng="en"><![CDATA[reputational risk]]></kwd>
<kwd lng="en"><![CDATA[politically exposed persons.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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