<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2790-8305</journal-id>
<journal-title><![CDATA[Revista Científica CMDLT]]></journal-title>
<abbrev-journal-title><![CDATA[Rev Cien CMDLT]]></abbrev-journal-title>
<issn>2790-8305</issn>
<publisher>
<publisher-name><![CDATA[Centro Médico Docente La Trinidad]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2790-83052022000101302</article-id>
<article-id pub-id-type="doi">10.55361/cmdlt.v16i.116</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Rol de las redes sociales en la promoción de la salud bucal. Análisis narrativo]]></article-title>
<article-title xml:lang="en"><![CDATA[Role of social networks in promoting oral health. Narrative analysis]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ponte]]></surname>
<given-names><![CDATA[Luis Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Morante Tinoco]]></surname>
<given-names><![CDATA[Ana Teresa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez Vásquez]]></surname>
<given-names><![CDATA[María Gabriela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Medina Díaz]]></surname>
<given-names><![CDATA[Aída Carolina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Centro Médico Docente La Trinidad  ]]></institution>
<addr-line><![CDATA[Caracas ]]></addr-line>
<country>Venezuela</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Centro Médico Docente La Trinidad  ]]></institution>
<addr-line><![CDATA[Caracas ]]></addr-line>
<country>Venezuela</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Centro Médico Docente La Trinidad  ]]></institution>
<addr-line><![CDATA[Caracas ]]></addr-line>
<country>Venezuela</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Centro Médico Docente La Trinidad  ]]></institution>
<addr-line><![CDATA[Caracas ]]></addr-line>
<country>Venezuela</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<volume>16</volume>
<numero>1</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2790-83052022000101302&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2790-83052022000101302&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2790-83052022000101302&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Las redes sociales [RRSS] se han convertido en herramientas para la educación y promoción de la salud en general, por su capacidad de afectar los comportamientos y parámetros de la sociedad. Su uso podría aumentar la efectividad y eficiencia de muchas campañas de salud pública, sin embargo, por sí solas pueden ser insuficientes o malinterpretadas, creando consecuencias no deseadas e información de salud inexacta o engañosa. Es necesario comprender los efectos y la base para el uso de las RRSS como parte de la promoción de la salud bucal. El objetivo de este estudio es el análisis y síntesis de previas investigaciones, sobre la integración de estos medios en campañas de salud para determinar su utilidad y evaluar el respeto de los valores éticos de la profesión odontológica. Se realizó una búsqueda sistemática, utilizando palabras clave asociadas con la promoción de la salud y las RRSS. Los artículos incluidos fueron aquellos en los cuales se realizó un estudio sustancial tanto de las RRSS como de la promoción de la salud. Se concluyó que los profesionales confían cada vez más en las RRSS para tomar decisiones en sus consultas y promover sus servicios, debido a que estos medios son herramientas valiosas de difusión e intercambio de información. Aun así, su uso abusivo y las violaciones éticas/legales, pueden dar lugar a daños y consecuencias judiciales. Se necesita más investigación en esta área para comprender el efecto real de esta práctica en la promoción de la salud bucal. Los odontólogos que utilizan las RRSS con fines profesionales deben conocer los usos y los desafíos que presentan y asegurarse de que toda la información relacionada con la atención al paciente no esté identificada.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Social media [SMM] has become a tool for education and health promotion in general, due to its ability to influence the behaviors and parameters of society. Its use could increase the effectiveness and efficiency of many public health campaigns, however, by themselves they may be insufficient or misinterpreted, creating unintended consequences and inaccurate or misleading health information. It is necessary to understand the effects and the basis for the use of SMM as part of oral health promotion. The aim of this study is the analysis and synthesis of previous research, on the integration of these media in health campaigns to determine their usefulness and evaluate the respect for the ethical values of the dental profession. A systematic search was conducted, using keywords associated with health promotion and SMM. The articles included were only those that conducted a substantial study of both SMM and health promotion. It was concluded that professionals are increasingly relying on SMM to make decisions in their consultations and promote their services, due to the fact that these media are valuable tools for dissemination and information exchange. Even so, their abusive use and ethical/legal violations, can lead to damage and legal consequences. More research is needed in this area to understand the real effect of this practice on oral health promotion. Dentists who use SMM for professional purposes must be aware of the uses and challenges they present and ensure that all information related to patient care is not identifiable.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Redes sociales]]></kwd>
<kwd lng="es"><![CDATA[campañas de salud]]></kwd>
<kwd lng="es"><![CDATA[odontología]]></kwd>
<kwd lng="en"><![CDATA[Social networks]]></kwd>
<kwd lng="en"><![CDATA[health campaigns]]></kwd>
<kwd lng="en"><![CDATA[dentistry]]></kwd>
</kwd-group>
</article-meta>
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