<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2960-2467</journal-id>
<journal-title><![CDATA[e-Revista Multidisciplinaria del Saber]]></journal-title>
<abbrev-journal-title><![CDATA[e-Rev. Multidiscip. Saber]]></abbrev-journal-title>
<issn>2960-2467</issn>
<publisher>
<publisher-name><![CDATA[Centro de Investigación en Tecnologías de Salud y Ambiente (CITSA)]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2960-24672025000100202</article-id>
<article-id pub-id-type="doi">10.61286/e-rms.v3i.172</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Innovación tecnológica y competitividad: claves para el crecimiento empresarial en microempresas Huancayo 2024]]></article-title>
<article-title xml:lang="en"><![CDATA[Technological innovation and competitiveness: keys to business growth in microenterprises in Huancayo 2024]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pachas Guillen]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pachas Huaytán]]></surname>
<given-names><![CDATA[Jorge Vladimir]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Huaytán Marin]]></surname>
<given-names><![CDATA[Doris Vilma]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pachas Vivas]]></surname>
<given-names><![CDATA[Alessie Irene]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Peruana Los Andes  ]]></institution>
<addr-line><![CDATA[Huancayo ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Peruana Los Andes  ]]></institution>
<addr-line><![CDATA[Huancayo ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Peruana Los Andes  ]]></institution>
<addr-line><![CDATA[Huancayo ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Peruana Los Andes  ]]></institution>
<addr-line><![CDATA[Huancayo ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>3</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2960-24672025000100202&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2960-24672025000100202&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2960-24672025000100202&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La relación entre la innovación tecnológica y la competitividad empresarial es crucial en la supervivencia y crecimiento de microempresas en Huancayo durante 2024. Mediante un enfoque cuantitativo, se aplicaron encuestas a 70 microempresas, y los datos se analizaron con el coeficiente de correlación de Spearman y la prueba t de Student, dado que las variables no presentaban una distribución normal. Los resultados indicaron una correlación positiva, moderada-alta y estadísticamente significativa (&#961;=0,633, p&lt;0,001) entre la innovación tecnológica y la competitividad empresarial. Específicamente, la adopción tecnológica (&#961;=0,423) y las capacidades tecnológicas (&#961;=0,619) mostraron correlaciones positivas significativas con la competitividad. Curiosamente, la resistencia al cambio también exhibió una correlación positiva (&#961;=0,575), interpretándose como un indicador de que una mayor resistencia se asocia con una menor competitividad. Estos hallazgos sugieren que la inversión y el desarrollo de la innovación tecnológica, el fortalecimiento de las capacidades y la gestión efectiva de la resistencia al cambio son cruciales para el desempeño y la resiliencia de las microempresas en mercados dinámicos. El estudio proporciona evidencia empírica que valida la importancia de la innovación tecnológica como motor de crecimiento y supervivencia en el sector microempresarial local, ofreciendo implicaciones para políticas públicas y estrategias empresariales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The relationship between technological innovation and business competitiveness is crucial for the survival and growth of microenterprises in Huancayo during 2024. Using a quantitative approach, surveys were administered to 70 microenterprises, and the data were analyzed with Spearman's correlation coefficient and Student's t-test, as the variables did not show a normal distribution. The results indicated a positive, moderate-high, and statistically significant correlation (&#961;=0.633, p&lt;0.001) between technological innovation and business competitiveness. Specifically, technology adoption (&#961;=0.423) and technological capabilities (&#961;=0.619) showed significant positive correlations with competitiveness. Interestingly, resistance to change also exhibited a positive correlation (&#961;=0.575), interpreted as an indicator that greater resistance is associated with lower competitiveness. These findings suggest that investment in and development of technological innovation, the strengthening of capabilities, and the effective management of resistance to change are crucial for the performance and resilience of microenterprises in dynamic markets. The study provides empirical evidence validating the importance of technological innovation as a driver of growth and survival in the local microenterprise sector, offering implications for public policies and business strategies.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[innovación tecnológica]]></kwd>
<kwd lng="es"><![CDATA[competitividad empresarial]]></kwd>
<kwd lng="es"><![CDATA[microempresas]]></kwd>
<kwd lng="es"><![CDATA[desarrollo económico]]></kwd>
<kwd lng="es"><![CDATA[adopción tecnológica]]></kwd>
<kwd lng="es"><![CDATA[gestión del cambio]]></kwd>
<kwd lng="en"><![CDATA[technological innovation]]></kwd>
<kwd lng="en"><![CDATA[business competitiveness]]></kwd>
<kwd lng="en"><![CDATA[microenterprises]]></kwd>
<kwd lng="en"><![CDATA[economic development]]></kwd>
<kwd lng="en"><![CDATA[technology adoption]]></kwd>
<kwd lng="en"><![CDATA[change management]]></kwd>
</kwd-group>
</article-meta>
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