<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2739-0063</journal-id>
<journal-title><![CDATA[Revista InveCom]]></journal-title>
<abbrev-journal-title><![CDATA[Revista InveCom]]></abbrev-journal-title>
<issn>2739-0063</issn>
<publisher>
<publisher-name><![CDATA[Asociación Investigadores Venezolanos de la Comunicación]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2739-00632025000300127</article-id>
<article-id pub-id-type="doi">10.5281/zenodo.14219575</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Marketing digital y satisfacción de los clientes en asociaciones de mercado]]></article-title>
<article-title xml:lang="en"><![CDATA[Digital marketing and customer satisfaction in market associations]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Farfán Núñez]]></surname>
<given-names><![CDATA[Adrián Luis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Llenque Tume]]></surname>
<given-names><![CDATA[Santos Felipe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Trelles Suca]]></surname>
<given-names><![CDATA[José Luis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gallegos Espinoza]]></surname>
<given-names><![CDATA[Suyai]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jiménez Velásquez]]></surname>
<given-names><![CDATA[Nadia Raquel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Peruana Unión  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Católica Los Ángeles de Chimbote  ]]></institution>
<addr-line><![CDATA[Chimbote ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Tecnológica Del Perú  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Nacional de Educación Enrique Guzmán y Valle  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Universidad Privada del Norte  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2025</year>
</pub-date>
<volume>5</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2739-00632025000300127&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2739-00632025000300127&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2739-00632025000300127&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El presente estudio tuvo como objetivo analizar la relación entre el marketing digital y la satisfacción de los clientes de la asociación del mercado Buenos Aires, Chimbote, 2023. Se empleó una metodología cuantitativa, descriptiva, correlacional y no experimental. Para la recolección de datos, se aplicó una encuesta basada en un cuestionario. La muestra fue no probabilística y seleccionada por conveniencia, con 278 voluntarios del mercado de Buenos Aires, Nuevo Chimbote. Por lo tanto, se concluyó que la relación entre las variables de estudio es considerablemente relevante, con una correlación favorable y alta (valor rho = 0.833) y un p-valor inferior al 1 %. Esto permite inferir que las variables están relacionadas y presentan una buena relación lineal, lo que sugiere que un aumento en las puntuaciones del marketing digital podría incrementar la satisfacción del consumidor.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The present study aimed to analyze the relationship between digital marketing and customer satisfaction of the Buenos Aires market association, Chimbote, 2023. A quantitative, descriptive, correlational and non-experimental methodologywas used. For data collection, a questionnaire-based survey was applied. The sample was non-probabilistic and selected by convenience, with 278 volunteers from the Buenos Aires market, Nuevo Chimbote. Therefore, it was concluded that the relationship between the study variables is considerably relevant, with a favorable and high correlation (rho value = 0.833) and a p-value of less than 1 %. This allows inferring that the variables are related and present a good linear relationship, suggesting that an increase in digital marketing scores could increase consumer satisfaction.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[marketing digital]]></kwd>
<kwd lng="es"><![CDATA[satisfacción de los clientes]]></kwd>
<kwd lng="es"><![CDATA[producto]]></kwd>
<kwd lng="es"><![CDATA[promoción]]></kwd>
<kwd lng="es"><![CDATA[marca]]></kwd>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="en"><![CDATA[digital marketing]]></kwd>
<kwd lng="en"><![CDATA[customer satisfaction]]></kwd>
<kwd lng="en"><![CDATA[product]]></kwd>
<kwd lng="en"><![CDATA[promotion]]></kwd>
<kwd lng="en"><![CDATA[brand]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Amores]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Plan de marketing digital para la empresa organizadora de eventos &#8220;Terra Eventos&#8221;, con énfasis en redes sociales, para lograr su posicionamiento en Empresas Públicas y Asociaciones Profesionales de la ciudad de Quito]]></source>
<year>2016</year>
<publisher-name><![CDATA[Universidad Internacional del Ecuador]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aparicio]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Luna]]></surname>
<given-names><![CDATA[K]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing digital y la competitividad en las mypes de la industria de mueblería del parque industrial de villa el salvador - 2019]]></source>
<year>2019</year>
<publisher-name><![CDATA[Universidad Autónoma del Perú]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Armstrong]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Kotler]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
</person-group>
<source><![CDATA[Fundamentos de Marketing]]></source>
<year>2017</year>
<publisher-name><![CDATA[Pearson]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Asparrin]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Cordova]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing digital y su influencia en la rentabilidad de las Mypes comercializadores de blusas para dama del emporio comercial Gamarra, La Victoria, Lima 2020]]></source>
<year>2020</year>
<publisher-name><![CDATA[Universidad Peruana de Las Américas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bayol]]></surname>
<given-names><![CDATA[M.-P.]]></given-names>
</name>
<name>
<surname><![CDATA[De La Foye]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Tellier]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Tenenhaus]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Use of PLS Path Modelling to estimate the European Consumer Satisfaction Index (ECSI) model]]></article-title>
<source><![CDATA[Statistica Applicata]]></source>
<year>2000</year>
<volume>12</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>361-75</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bernal]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
</person-group>
<source><![CDATA[Metodología de la Investigación]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Boulding]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Kalra]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Staelin]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Zeithaml]]></surname>
<given-names><![CDATA[V. A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions]]></article-title>
<source><![CDATA[Journal of Marketing Research]]></source>
<year>1993</year>
<volume>30</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>7-27</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cabello]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Morales]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Ríos]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[a Estrategia Virtual Específica (EVE) como factor de creación de valor]]></article-title>
<source><![CDATA[Angewandte Chemie International Edition]]></source>
<year>2014</year>
<volume>6</volume>
<numero>11</numero>
<issue>11</issue>
<page-range>951-2</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cáceres]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[More]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing digital y comportamiento de los consumidores en la ferretería Forte Concretos S.A.C. Sunampe, 2021]]></source>
<year>2022</year>
<publisher-name><![CDATA[Universidad Privada San Juan Bautista]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cardozo]]></surname>
<given-names><![CDATA[S]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La comunicación en el Marketing]]></article-title>
<source><![CDATA[Visión Gerencial]]></source>
<year>2007</year>
<volume>2</volume>
<page-range>196-206</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cascales]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<source><![CDATA[Efecto de una intervención breve sobre el auto-diálogo en el empoderamiento percibido, la resiliencia y la ansiedad precompetitiva y el rendimiento percibido en tenistas jóvenes]]></source>
<year>2019</year>
<publisher-name><![CDATA[Universidad Miguel Hernández]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Colvée]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
</person-group>
<source><![CDATA[Estrategias de marketing digital para pymes]]></source>
<year>2010</year>
<page-range>196</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dávila Alvarez]]></surname>
<given-names><![CDATA[K. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Oviedo Urbina]]></surname>
<given-names><![CDATA[V]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing digital y fidelización de clientes en el Hotel Tierra Viva - Piura, 2022]]></source>
<year>2022</year>
<publisher-name><![CDATA[Universidad Nacional de Frontera]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Duque]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Revisión del concepto de calidad del servicio y sus modelos de medición]]></article-title>
<source><![CDATA[INNOVAR. Revista de Ciencias Administrativas y Sociales]]></source>
<year>2005</year>
<volume>15</volume>
<numero>25</numero>
<issue>25</issue>
<page-range>64-80</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Güere-Carbajal]]></surname>
<given-names><![CDATA[C. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Yangali-Vicente]]></surname>
<given-names><![CDATA[J. S]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Calidad de servicio percibido y satisfacción del cliente en Caja Municipal de Sullana]]></article-title>
<source><![CDATA[INNOVA Research Journal]]></source>
<year>2023</year>
<volume>8</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>132-52</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Mendoza]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
</person-group>
<source><![CDATA[Metodología de la investigación. Las rutas cuantitativa, cualitativa y mixta]]></source>
<year>2018</year>
<publisher-name><![CDATA[Editorial Mc Graw Hill Education]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernandez Sampieri]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Fernandez Collado]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Baptista Lucio]]></surname>
<given-names><![CDATA[M. del P]]></given-names>
</name>
</person-group>
<source><![CDATA[Metodología de la investigación]]></source>
<year>2014</year>
<publisher-name><![CDATA[Mc Graw-Hill/Interamericana Editories]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kotler]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Armstrong]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<source><![CDATA[Fundamentos de Marketing]]></source>
<year>2013</year>
<publisher-name><![CDATA[PEARSON]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kotler]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Keller]]></surname>
<given-names><![CDATA[K]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Direccion de Marketing]]></article-title>
<source><![CDATA[Pearson Educación]]></source>
<year>2012</year>
<volume>14</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Legrá]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[O]]></given-names>
</name>
</person-group>
<source><![CDATA[La Investigación Científica: Conceptos y Reflexiones]]></source>
<year>2011</year>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Li]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Wu]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Li]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Zhang]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Dual relational model of perceived overqualification: Employee&#8217;s self-concept and task performance]]></article-title>
<source><![CDATA[International Journal of Selection and Assessment]]></source>
<year>2019</year>
<volume>27</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>381-91</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing Digital Como Estrategia De Negocio para la mipyme en méxico: casos de estudio]]></source>
<year>2020</year>
<page-range>1-135</page-range><publisher-name><![CDATA[Universidad Autónoma Del Estado de México]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lozano Torres]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Toro Espinoza]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Calderón Argoti]]></surname>
<given-names><![CDATA[Diego]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El marketing digital: herramientas y tendencias actuales]]></article-title>
<source><![CDATA[Dominio de La Ciencias]]></source>
<year>2021</year>
<volume>7</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>907-21</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Malpartida-Meza]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Granada-López]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Salas-Canales]]></surname>
<given-names><![CDATA[H. J]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Calidad de servicio y satisfacción del cliente en una empresa comercializadora de sistemas de climatización doméstica e industrial, distrito de Surquillo (Lima - Perú), 2021]]></article-title>
<source><![CDATA[Revista Científica de La UCSA]]></source>
<year>2022</year>
<volume>9</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>23-35</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mandiá]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital marketing and SEO in scientific communication. Case report in Communication area]]></article-title>
<source><![CDATA[Texto Livre]]></source>
<year>2020</year>
<volume>14</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-15</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Matthews]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Rothenberg]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Gopalakrishnan]]></surname>
<given-names><![CDATA[S]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of mass customization on fashion-innovative students: an assessment of need for uniqueness, self-identity, and perceived performance risk]]></article-title>
<source><![CDATA[International Journal of Fashion Design, Technology and Education]]></source>
<year>2019</year>
<volume>12</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>293-300</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mohammed]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Sambo]]></surname>
<given-names><![CDATA[M. N.]]></given-names>
</name>
<name>
<surname><![CDATA[Dong]]></surname>
<given-names><![CDATA[H]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Understanding client satisfaction with a health insurance scheme in Nigeria: Factors and enrollees experiences]]></article-title>
<source><![CDATA[Health Research Policy and Systems]]></source>
<year>2011</year>
<volume>9</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pérez]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Pérez Martínez]]></surname>
<given-names><![CDATA[I]]></given-names>
</name>
</person-group>
<source><![CDATA[El Producto. Concepto y Desarrollo]]></source>
<year>2006</year>
<publisher-name><![CDATA[EOI Escuela de Negocios]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pérez]]></surname>
<given-names><![CDATA[V]]></given-names>
</name>
</person-group>
<source><![CDATA[Estrategias del marketing digital para Incrementar la intención de compra de los clientes de la empresa distribuciones cmax, Arequipa - 2021]]></source>
<year>2021</year>
<publisher-name><![CDATA[Universidad Autónoma San Francisco]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Puican]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Malca]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El marketing digital en la decisión de compra de los clientes de las empresas de electrodomésticos de la ciudad de Jaén]]></article-title>
<source><![CDATA[Ciencia Latina Revista Científica Multidisciplinar]]></source>
<year>2021</year>
<volume>5</volume>
<numero>6</numero>
<issue>6</issue>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rönkkö]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[The development of a digital marketing strategy to gain active mobile game users in Japan]]></source>
<year>2014</year>
<page-range>1-97</page-range><publisher-name><![CDATA[Helsinki Metropolia University of Applied Sciences]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<collab>SE</collab>
<source><![CDATA[Comercialización]]></source>
<year>2010</year>
<publisher-name><![CDATA[Se]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sequeira]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Blass]]></surname>
<given-names><![CDATA[Z]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Marketing digital]]></article-title>
<source><![CDATA[Transcommunication]]></source>
<year>2018</year>
<volume>53</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>88</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Serna]]></surname>
<given-names><![CDATA[H]]></given-names>
</name>
</person-group>
<source><![CDATA[Gerencia Estratégica]]></source>
<year>2008</year>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Silva-Treviño]]></surname>
<given-names><![CDATA[J. G.]]></given-names>
</name>
<name>
<surname><![CDATA[Macías-Hernández]]></surname>
<given-names><![CDATA[B. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Tello-Leal]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Delgado-Rivas]]></surname>
<given-names><![CDATA[J. G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La relación entre la calidad en el servicio, satisfacción del cliente y lealtad del cliente: un estudio de caso de una empresa comercial en México]]></article-title>
<source><![CDATA[CienciaUAT]]></source>
<year>2021</year>
<volume>15</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>85-101</page-range></nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing mix y su influencia en la satisfacción del cliente de la empresa Katalina Textil S.A.C., La Victoria, 2021]]></source>
<year>2021</year>
<publisher-name><![CDATA[Universidad Peruana de Las Américas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Silva Juárez]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Julca Calderón]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Luján Vera]]></surname>
<given-names><![CDATA[P. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Trelles Pozo]]></surname>
<given-names><![CDATA[L. R]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Calidad del servicio y su relación con la satisfacción del cliente: Empresas turísticas de Canchaque-Perú]]></article-title>
<source><![CDATA[Revista de Ciencias Sociales]]></source>
<year>2021</year>
<volume>27</volume>
<page-range>193-201</page-range></nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="book">
<collab>UOC</collab>
<source><![CDATA[Modelo Kano]]></source>
<year>2021</year>
<publisher-name><![CDATA[Universitat Oberta de Catalunya]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Uribe]]></surname>
<given-names><![CDATA[C. I.]]></given-names>
</name>
<name>
<surname><![CDATA[Sabogal Neira]]></surname>
<given-names><![CDATA[D. F]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Marketing digital en micro y pequeñas empresas de publicidad de Bogotá]]></article-title>
<source><![CDATA[Revista Universidad y Empresa]]></source>
<year>2021</year>
<volume>23</volume>
<numero>40</numero>
<issue>40</issue>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Yovera]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[El marketing digital y la satisfacción del cliente en una empresa comercial, Ate - 2022]]></source>
<year>2022</year>
<publisher-loc><![CDATA[Lima ]]></publisher-loc>
<publisher-name><![CDATA[Universidad César Vallejo]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
