<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2739-0063</journal-id>
<journal-title><![CDATA[Revista InveCom]]></journal-title>
<abbrev-journal-title><![CDATA[Revista InveCom]]></abbrev-journal-title>
<issn>2739-0063</issn>
<publisher>
<publisher-name><![CDATA[Asociación Investigadores Venezolanos de la Comunicación]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2739-00632025000402025</article-id>
<article-id pub-id-type="doi">10.5281/zenodo.14816581</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Impacto del comercio electrónico en la competitividad de las PYMES: Factores clave y barreras tecnológicas]]></article-title>
<article-title xml:lang="en"><![CDATA[The Impact of E-commerce on the Competitiveness of SMEs: Key Factors and Technological Barriers]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[León Balarezo]]></surname>
<given-names><![CDATA[Olenka Ytania]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rojas Chacón]]></surname>
<given-names><![CDATA[Víctor Hugo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rios Vera]]></surname>
<given-names><![CDATA[Katty Jacqueline]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ruiz Villavicencio]]></surname>
<given-names><![CDATA[Giovana Edith]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>5</volume>
<numero>4</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2739-00632025000402025&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2739-00632025000402025&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2739-00632025000402025&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El comercio electrónico ha transformado el panorama empresarial, especialmente en PYMES (pequeñas y medianas empresas), impulsando su competitividad en mercados globalizados. Asimismo, la digitalización ha permitido a las empresas mejorar su eficiencia, acceder a nuevos mercados y adaptarse rápidamente a los cambios económicos. Por esta razón, el estudio tiene como objetivo examinar el impacto del comercio electrónico en la competitividad de las PYMES, identificando las barreras y los factores facilitadores que influyen en su adopción y aplicación. En su metodología, se llevó a cabo una revisión sistemática de literatura, revisando estudios recientes sobre el comercio electrónico y su relación con la competitividad empresarial. Además, se utilizaron métodos cualitativos para analizar datos relevantes de investigaciones previas y estudios de caso. Como resultados, la adopción del comercio electrónico mejora la competitividad de las PYMES mediante la ampliación del alcance de mercado, la reducción de costos operativos y la mejora en la gestión interna. Sin embargo, las principales barreras incluyen la falta de recursos tecnológicos, la resistencia al cambio y la insuficiencia de competencias digitales. Con esto se concluye que el comercio electrónico representa una oportunidad crucial para mejorar la competitividad de las PYMES. No obstante, para maximizar sus beneficios, es fundamental abordar las barreras tecnológicas y fomentar la capacitación en competencias digitales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract E-commerce has transformed the business landscape, especially in SMEs (small and medium-sized enterprises), boosting their competitiveness in globalized markets. Digitalisation has also enabled businesses to improve their efficiency, access new markets and adapt quickly to economic changes. For this reason, the study aims to examine the impact of e-commerce on the competitiveness of SMEs, identifying the barriers and enabling factors that influence its adoption and implementation. In its methodology, a systematic literature review was carried out, reviewing recent studies on e-commerce and its relationship with business competitiveness. In addition, qualitative methods were used to analyze relevant data from previous research and case studies. As a result, the adoption of e-commerce improves the competitiveness of SMEs by expanding market reach, reducing operating costs, and improving internal management. However, the main barriers include a lack of technological resources, resistance to change and insufficient digital skills. This concludes that e-commerce represents a crucial opportunity to improve the competitiveness of SMEs. However, to maximise their benefits, it is essential to address technological barriers and promote training in digital skills.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[inteligencia artificial]]></kwd>
<kwd lng="es"><![CDATA[toma de decisiones gerenciales]]></kwd>
<kwd lng="es"><![CDATA[innovación empresarial]]></kwd>
<kwd lng="en"><![CDATA[Artificial Intelligence]]></kwd>
<kwd lng="en"><![CDATA[Management Decision Making]]></kwd>
<kwd lng="en"><![CDATA[Business Innovation]]></kwd>
</kwd-group>
</article-meta>
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