<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2739-0063</journal-id>
<journal-title><![CDATA[Revista InveCom]]></journal-title>
<abbrev-journal-title><![CDATA[Revista InveCom]]></abbrev-journal-title>
<issn>2739-0063</issn>
<publisher>
<publisher-name><![CDATA[Asociación Investigadores Venezolanos de la Comunicación]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2739-00632025000402063</article-id>
<article-id pub-id-type="doi">10.5281/zenodo.14846656</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Inteligencia artificial para aumentar la productividad en las empresas: Un estudio bibliométrico]]></article-title>
<article-title xml:lang="en"><![CDATA[Artificial intelligence to increase productivity in companies: a bibliometric study]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Yaranga Vite]]></surname>
<given-names><![CDATA[Italo Paul]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Olórtiga Cóndor]]></surname>
<given-names><![CDATA[Lucio Wilfredo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Trujillo ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Trujillo ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>5</volume>
<numero>4</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S2739-00632025000402063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S2739-00632025000402063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S2739-00632025000402063&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La presente investigación se centró en analizar la red bibliométrica en Scopus relacionada con la inteligencia artificial y su impacto en la productividad empresarial. Para ello, se utilizaron técnicas cuantitativas, así como la aplicación del método bibliométrico. A través de un análisis exhaustivo de 758 documentos, extraídos de la base de datos Scopus, se reveló que entre los años 2014 y 2024 hubo un notable crecimiento (59.3%) en el volumen de publicaciones relacionadas con el tema planteado. Asimismo, según los datos obtenidos, se evidenció que la producción científica en Estados Unidos experimentó un crecimiento acelerado (27.8%) en comparación con otros países. Además, el área académica más destacada fue el campo de las ciencias de la computación (34%), mientras que el autor más citado fue Wirtz J., con 1309 citas, y la fuente más relevante fue la Revista de la Sociedad de la Información y la Comunicación, con 43 publicaciones. Por lo tanto, se puede afirmar que la investigación sobre la IA y la productividad en las empresas ha avanzado considerablemente. En conclusión, este estudio bibliométrico proporciona una base fundamental para futuras investigaciones, siendo crucial profundizar en el estudio de los sistemas de procesamiento y análisis de datos, así como en los recursos tecnológicos para implementar soluciones que mejoren la productividad en las empresas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research focused on analyzing the bibliometric network in Scopus related to artificial intelligence and its impact on business productivity. To do so, quantitative techniques were used, as well as the application of the bibliometric method. Through an exhaustive analysis of 758 documents, extracted from the Scopus database, it was revealed that between the years 2014 and 2024 there was a notable growth (59.3%) in the volume of publications related to the topic raised. Likewise, according to the data obtained, it was evident that scientific production in the United States experienced accelerated growth (27.8%) compared to other countries. In addition, the most prominent academic area was the field of computer science (34%), while the most cited author was Wirtz J., with 1,309 citations, and the most relevant source was the Journal of the Information and Communication Society, with 43 publications. Therefore, it can be stated that research on AI and productivity in companies has advanced considerably. In conclusion, this bibliometric study provides a fundamental basis for future research, and it is crucial to further study data processing and analysis systems, as well as technological resources, to implement solutions that improve productivity in companies.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[bibliométrico]]></kwd>
<kwd lng="es"><![CDATA[inteligencia artificial]]></kwd>
<kwd lng="es"><![CDATA[productividad.]]></kwd>
<kwd lng="en"><![CDATA[bibliometric]]></kwd>
<kwd lng="en"><![CDATA[artificial intelligence]]></kwd>
<kwd lng="en"><![CDATA[productivity]]></kwd>
</kwd-group>
</article-meta>
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