<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1316-4821</journal-id>
<journal-title><![CDATA[Universidad, Ciencia y Tecnología]]></journal-title>
<abbrev-journal-title><![CDATA[uct]]></abbrev-journal-title>
<issn>1316-4821</issn>
<publisher>
<publisher-name><![CDATA[AutanaBooks S.A.S. Revista de la Universidad Experimental Politécnica Antonio José de Sucre, Vice Rectorado Puerto Ordaz, Venezuela, gestionada en Ecuador por AutanaBooks]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1316-48212025000100100</article-id>
<article-id pub-id-type="doi">10.47460/uct.v29i126.926</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Efectos de la economía del comportamiento en la política pública]]></article-title>
<article-title xml:lang="en"><![CDATA[Effects of behavioral economics on public policy]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Quinde-Rosales]]></surname>
<given-names><![CDATA[Victor]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García Regalado]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bucaram-Leverone]]></surname>
<given-names><![CDATA[Rina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vera Pianda]]></surname>
<given-names><![CDATA[Pamela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Agraria del Ecuador  ]]></institution>
<addr-line><![CDATA[Guayaquil ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Agraria del Ecuador  ]]></institution>
<addr-line><![CDATA[Guayaquil ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Agraria del Ecuador  ]]></institution>
<addr-line><![CDATA[Guayaquil ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Agraria del Ecuador  ]]></institution>
<addr-line><![CDATA[Guayaquil ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2025</year>
</pub-date>
<volume>29</volume>
<numero>126</numero>
<fpage>100</fpage>
<lpage>110</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_arttext&amp;pid=S1316-48212025000100100&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_abstract&amp;pid=S1316-48212025000100100&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://ve.scielo.org/scielo.php?script=sci_pdf&amp;pid=S1316-48212025000100100&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este trabajo se analiza la influencia de la economía del comportamiento en la implementación de políticas públicas. Para ello se realizó una revisión bibliográfica detallada, centrada en material académico y público de acceso abierto. En este sentido, se indagó sobre la efectividad de las políticas públicas si se consideran los factores no racionales que afectan el comportamiento de las personas, como sesgos cognitivos, emociones, normas sociales y hábitos. Adicionalmente, se resalta la importancia de que los responsables de las políticas (Policy-Makers) integren la economía del comportamiento en su trabajo a través de capacitación, orientación de expertos, pruebas piloto, estudios de impacto, incentivos, la creación de unidades especializadas y una evaluación continua. Se sugieren también estrategias para entender la psicología del comportamiento humano, generar incentivos y desincentivos, crear entornos que faciliten decisiones acertadas y fomentar la educación y la sensibilización sobre los factores irracionales que influyen en el comportamiento.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This paper examines how behavioral economics influences public policy implementation through a comprehensive review of open-access academic and public materials. It investigates the effectiveness of policies that consider non-rational factors in human behavior, including cognitive biases, emotions, social norms, and habits. It emphasizes the need for policymakers to incorporate behavioral economics principles through training, expert guidance, pilot programs, impact studies, incentives, specialized units, and continuous evaluation. The paper proposes strategies for understanding behavioral psychology, designing incentive systems, creating environments that facilitate sound decision-making, and promoting awareness about the irrational factors that influence human conduct.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[economía del comportamiento]]></kwd>
<kwd lng="es"><![CDATA[políticas públicas]]></kwd>
<kwd lng="es"><![CDATA[racionalidad]]></kwd>
<kwd lng="es"><![CDATA[Policy-Makers]]></kwd>
<kwd lng="en"><![CDATA[behavioral economics]]></kwd>
<kwd lng="en"><![CDATA[public policy]]></kwd>
<kwd lng="en"><![CDATA[rationality]]></kwd>
<kwd lng="en"><![CDATA[Policy-Makers]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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