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Choque-Yarasca, Christel Lucero et al.
Inbound marketing e intención de compra online: un enfoque PLS-SEM en la industria de productos de limpieza
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Revista InveCom
, Mar 2026, vol.6, no.1. ISSN 2739-0063
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Jimenez Flores, Víctor Juan et al.
Mejorando la lealtad del cliente en multinacionales: el papel del valor percibido y la calidad del servicio
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Revista InveCom
, Dic 2025, vol.5, no.4. ISSN 2739-0063
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