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Lyon-Del Carpio, Pamela del Pilar, Rivas-Villena, Jesús Alberto and Salazar-Mendoza, Héctor Impacto del boca a boca electrónico (e-WOM) en las decisiones de compra en línea: Una revisión sistemática en contextos empresariales. Revista InveCom, Set 2025, vol.5, no.3. ISSN 2739-0063

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