Resumen

GOMEZ, Ray; SANCHEZ, Darwin; LOPEZ, Wilson  y  GOMEZ, Diego. Application of digital marketing strategies to strengthen sales. uct [online]. 2024, vol.28, n.123, pp.52-61.  Epub 01-Oct-2024. ISSN 1316-4821.  https://doi.org/10.47460/uct.v28i123.801.

This work aimed to apply digital marketing strategies to know the best sales policies appropriate to the market sector, which allows for promoting the economic growth of the company and contributing to the provision of goods and services to the consumer. For this, a methodology applied to market knowledge and applications of strategies that contribute to the growth and development of the sector was used. The main results show that the company analyzed requires improving market and advertising strategies so that they promote their products and services and open up to competitiveness. The results are reflected in the fact that the company has managed to maintain a high sales volume compared to previous years, as well as improve the acquisition of new customers.

Palabras clave : marketing; management; market improvement; processes management.

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