Resumen

MOREANO TERAN, Nancy Fabiola; ARMIJOS ANGO, Sara Alejandra; BASANTES MOREANO, Luis Fredy  y  AULESTIA HERRERA, Magaly Isabel. Entrepreneurship fairs as a strategic tool for the development of networking. Minerva [online]. 2024, vol.5, n.14, pp.96-104.  Epub 05-Nov-2024. ISSN 2697-3650.  https://doi.org/10.47460/minerva.v5i14.167.

In the present study, entrepreneurship fairs were analyzed as a strategic tool for the development of networking, with emphasis on the creation of business networks that facilitate the establishment of commercial relationships. Additionally, the importance of entrepreneurship in the current economic context was discussed, highlighting the role of entrepreneurship fairs as spaces where producers and consumers can meet to generate new opportunities or secure funding for the creation of small businesses or business ideas. The results obtained showed that these events serve as a starting point for the development of networking through the participation of entrepreneurs who have successfully accessed new markets, complemented commercialization chains, improved product distribution and promotion, enhanced customer loyalty, and, most importantly, generated commercial relationships and strategic connections for the advancement and innovation of new businesses.

Palabras clave : fairs entrepreneurship; networking; commercial relations.

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