Abstract

OLIVARES, Sonia et al. Food promotion and food preferences in Chilean school age children from different socioeconomic levels. ALAN [online]. 2011, vol.61, n.2, pp.163-171. ISSN 2309-5806.

To determine the attitude towards marketing of food and beverages a sample of 1,048 school children ages 8 to 13 from three cities of Chile (north, center and south of the country) were interviewed. The instrument applied was a validated questionnaire used in previous studies. A descriptive analysis of the variables was performed and differences were determined by region, socioeconomic level (SEL) and gender using Chi2 test. Differences per SEL were higher in Santiago. A greater proportion of school children of medium-low SEL watched more than 2 hours of TV during weekdays and weekends (p.

Keywords : Food and beverage promotion; school age children; food preferences; hours TV watching; children’s food purchasing habits.