Resumen

VELA, Jordi de San Eugenio. Contributions of environmental communication to the place brand management. Argos [online]. 2015, vol.32, n.63, pp.197-214. ISSN 0254-1637.

This article aims to show the way in which contemporary society manages the sense of place through the use of brands, which causes, in our opinion, a rapprochement between place branding and environmental communication. This occurs, mainly, through a cognitive, humanistic and rhetoric interpretation of the transformation of places into brands. Further, this research shows some possibilities to analyze the phenomenological dimension of place branding (self-environment relationship) from the subjective experience with places.

Palabras clave : environmental communication; identity; place brand; sense of place; phenomenology.

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