Resumen

SEGOVIA LOPEZ, E; CONTRERAS PENA, D; MARCANO PIVOTO, D.  y  PIRELA HERNANDEZ, R.. Análisis de la distribución de carne roja bovina por las carnicerías del área urbana de Maracaibo. . Rev. Fac. Agron. [online]. 2004, vol.21, n.2, pp.186-199. ISSN 0378-7818.

This descriptive non-experimental study was performed with the purpose to analyze the distribution of red meat by the butcheries located in Maracaibo County, Zulia state, identifying related problems and to propose strategic actions. A population of 554 butcheries was considered distributed into 18 Circuits of the county. A sample corresponding to 20% (110 butcheries) randomly selected and stratified by circuits, was selected. An inquest was used as an instrument to collect the data. A descriptive non-parametric analysis, including an analysis of frequency and independency tests of the data was performed by using the Statistical Analysis System (SAS). This trade could be characterized as a traditional retail market, with low technological level, performed by Venezuelan citizens. Some problems could be identified: low educational level; deficient capacity of negotiation; lack of organization, advertising and information; disproportional sale of retail cuts; unsymmetrical distribution of the butcheries per circuits, characterizing the urban distribution of red meat performed by the municipal butcheries as "deficient". In order to improve this stage of the process of red meat marketing, the strategic actions should based on the organization of the merchants; capacitating of the human resources; integration of the meat-market trading system, application of in force regulation.

Palabras clave : Organization strategies; markets; urban distribution; red meat; butcheries.