Resumen

PINA-ZAMBRANO, H  y  CHIRINO, L. Aloe's (Aloe vera L.) market in Falcon state. Rev. Fac. Agron. [online]. 2008, vol.25, n.2, pp.364-392. ISSN 0378-7818.

Given to the importance of the aloe (Aloe vera L.) circuit for the state Falcon, a descriptive - explanatory investigation was made to analyze the structure and operation of the market of this heading, being considered its main components: supply, demands, price and distribution. The used methodology consisted of a market strategy constructed on two basic aspects: market and territory. It is concludes that does not exist a product which identifies the circuit aloe in the Falcon state; the processors that are supposed to be settled in state in their totality to intermediate goods, although some specific ones like aloine, but that really are intermediate; the intermediate goods (paste) or end (soaps, for example) do not fulfill the standards required by most of the consumers and therefore, for their entrance in important niches of market; the actors of the circuit (with the exception of some privates), do not know the operation of the market in all their segments and their behavior, which constitutes the main limiting for its efficient boarding.

Palabras clave : market; Falcon; aloe; strategy; territory.