Resumo

AGUZZI, Alejandra  e  VIRGA, Carolina. Uso racional de medicamentos: La automedicación como consecuencia de la publicidad. AVFT [online]. 2009, vol.28, n.1, pp.28-30. ISSN 0798-0264.

The cost in pharmaceutical products comes anywhere in the world growing from remarkable form and esteem that is a tendency that increases. The publicity goes, more and more, to the incitación of the drug consumption of free sale; generating realistic expectations little on the benefits of the medication and one it demands unsuitable of this one. A problem difficult to approach and to solve. Patients, social professionals of the health and works we must work altogether to implement measures with the purpose of maximizing a positive aspect of the Publicity, increasing the use of the medicines from which they would benefit more probably, and simultaneously to diminish risks.

Palavras-chave : medicine publicity; rational medicine use.