Resumen

PEREZ Z, Daymile J  y  MUNOZ O, Guadalupe D. Obesity: Food Advertising Influence and Dietary Suplements in Venezuela. INHRR [online]. 2014, vol.45, n.1, pp.211-226. ISSN 0798-0477.

Obesity is considered as a public health issue worldwide and one of the biggest challenges for governments. In Venezuela, the National Institute of Nutrition (NIN) is conducting the “Obesity and Overweight” study, which reveals that this chronicle non transmissible disease is increasing and that it is the cause of a great amount of other pathologies. The obesity aetiology is multifactorial, among the main factors we found endogenous factors (genetic) and exogenous factors (social, political,  and economic); the last ones are the most relevant because this illness is no longer a biological issue but it has become a social matter. In the last decades, we have observed a strong trend of traditional feeding being substituted by a high-calorie diet, which is incoherent with the fact that people is currently obsessed with thinness; in order to be thin  they decide to take dietetic supplements that are sold without any regulation, these kind of products promise to eliminate fat without going on a diet or doing exercises. In nowadays dichotomist way of life, advertising industry makes advantage of that promoting really unhealthy life’s stiles which are incompatible with well living. This is the reason why it is necessary the immediate intervention of State through the design and execution of politics advocated to the decrease of the epidemiologic advance of this disease, and to the regulation of factors that launch it and benefit from it.

Palabras clave : Obesity; overweight; Venezuela; advertising; life’s stiles; diet supplements; public politics.

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