Abstract

BENITES, Yolanda L.  and  VEGA, Emilio O.. Brand image in public institutions: the case of the Congress of the Republic of Peru. Espacios [online]. 2024, vol.45, n.5, pp.55-67.  Epub Jan 12, 2025. ISSN 0798-1015.  https://doi.org/10.48082/espacios-a24v45n05p04.

Descriptive study, with a sample of 384 citizens from a district of Metropolitan Lima. The instrument used was a self-developed questionnaire, validated through expert judgment and with good reliability (α=0.802). The results revealed that the image of the Congress of the Republic of Peru is perceived mostly in a neutral or negative way; However, there may be opportunities to improve this perception through more effective communication strategies and greater transparency in your activities and decisions.

Keywords : state; brand image; parliament.

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