Resumen

DE LEON, Carlos H  y  GUTIERREZ, Lucía. Key criteria for choosing between a customer relationship management (CRM) system or an enterprise resource planning (ERP) system for MSMEs in Latin America. Espacios [online]. 2025, vol.46, n.4, pp.163-172.  Epub 12-Sep-2025. ISSN 0798-1015.  https://doi.org/10.48082/espacios-a25v46n04p16.

This article analyzes the main criteria for choosing between ERP and CRM systems in Latin American MSMEs, highlighting their impact on competitiveness. ERP systems optimize internal processes such as inventory and finance, while CRM systems improve customer and sales management. Success stories, critical factors for implementation, and recommendations are presented, emphasizing the need to adapt the technology to the company's size and budget, with management support and results measurement.

Palabras clave : customer relationship management; enterprise resource planning; msmes.

        · resumen en Español     · texto en Español     · Español ( pdf )