Resumen

CANDIL BLAS, Noemi. Learning to read visual messages: comparative analysis of dairy product packaging as a pedagogical resource. Espacios [online]. 2026, vol.47, n.1, pp.106-120.  Epub 28-Feb-2026. ISSN 0798-1015.  https://doi.org/10.48082/espacios-a26v47n01i09.

This research presents a comparative analysis of dairy product packaging (private label and premium brand) as a pedagogical resource in higher education. It introduces an analytical tool designed to help students critically interpret visual messages, developing competencies for future designers. The tool can be applied to a broader range of sectors and products. Based on a real case, the proposal fosters active learning and educational innovation by integrating professional resources into the classroom.

Palabras clave : packaging; design; visual communication; educational innovation; active learning.

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