Resumen

CARRERA-HERRERA, Juan J.  y  MUNOZ, Pablo. The impact of artificial intelligence on marketing in IBEX35 companies. Espacios [online]. 2026, vol.47, n.1, pp.134-145.  Epub 28-Feb-2026. ISSN 0798-1015.  https://doi.org/10.48082/espacios-a26v47n01i11.

The research aimed to analyze the relationship between Artificial Intelligence and Marketing in IBEX35 companies, emphasizing its use in commercial strategies and its positive impact on projects. It highlights the implementation of machine learning, data analysis, cybersecurity, and process automation, which improve efficiency, market segmentation, and consumer understanding. AI drives competitiveness and success in a digital environment, with revolutionary potential for the future beyond current advancements. It is a key tool for innovative processes and strategies.

Palabras clave : artificial intelligence; ibex35; marketing; processes; digitalization.

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