Resumen

MONTES-VOZMEDIANO, Manuel. Project-based learning: an innovative teaching methodology applied in the classroom for the development of advertising campaigns. Espacios [online]. 2026, vol.47, n.1, pp.146-153.  Epub 28-Feb-2026. ISSN 0798-1015.  https://doi.org/10.48082/espacios-a26v47n01i12.

This contribution presents the results of the VID teaching innovation project, "Making Disability Visible to Integrate It," implemented in university classrooms using the active teaching methodology known as project-based learning. Students in the Advertising and Public Relations degree program at a Spanish university developed advertising campaigns using a participatory methodology, working through a brief and receiving feedback from professionals in the field.

Palabras clave : education; teaching methodology; project-based learning; advertising.

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