Resumen

HERNANDEZ-VILCHIS, Fernando O.. Influence of socio-emotional experiences on decision-making in family businesses during the COVID-19 pandemic. Espacios [online]. 2026, vol.47, n.1, pp.180-191.  Epub 28-Feb-2026. ISSN 0798-1015.  https://doi.org/10.48082/espacios-a26v47n01i15.

Objective: To analyse the influence of socioemotional wealth on business decision-making, using the company SOTEXAM as a case study. This is a qualitative, empirical, observational, cross-sectional, and prospective study. Socioemotional experiences and decisions of the CEO and department heads were explored through interviews, and the analysis was conducted using Atlas.ti. Some decisions were consistent with logical-rational elements, but decisions based on socioemotional experiences predominated, such as intuitions, emotions, and the preservation of the family legacy.

Palabras clave : Family businesses; rational choice; emotional choice; COVID-19.

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