Resumen

SEGOVIA-LOPEZ, Emma; ALBORNOZ-GOTERA, Arlenis  y  ORTEGA-SOTO, Leonardo. Factores que determinan la selección del lugar de compra de carne de res en Maracaibo, Venezuela. Rev. Cient. (Maracaibo) [online]. 2007, vol.17, n.4, pp.366-371. ISSN 0798-2259.

Factors that Determine the Selection of the Beef Purchase Place in Maracaibo, Venezuela. ABSTRACT A Logit model was specified to evaluate the decision factors of beef purchase place by the consumers. The study population was the inhabitants of Maracaibo County, the 554 meat markets and the 24 existing supermarkets. A random sample of 110 meat markets was selected, and the sample for the supermarkets consisted of the census. A two-stage sampling was used surveying 3 consumers per meat market and of 10 per supermarket for a total sample of 570 inhabitants. Results indicate that the family income, the job type, the form of payment, the household size and the reason for purchase are the significant variables that explain the probability that a consumer buy beef in a supermarket.

Palabras clave : Logit model; beef; supermarket; consumer.