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Zootecnia Tropical

versión impresa ISSN 0798-7269

Resumen

D'AUBETERRE, Ramón; DELGADO, Aleyda; J. ARMAS, Wilmer  y  RUEDA, Mónica. Marketing and commercialization channels of sheep meat products (Ovis aries) in Lara state, Venezuela. Zootecnia Trop. [online]. 2007, vol.25, n.3, pp.205-209. ISSN 0798-7269.

ABSTRACT The main objective of this paper is to identify the different channels of commercialization of the sheep meat product in Lara state, Venezuela. Twelve years of systematic information is presented. This information was taken among sheep farmers, intermediaries, industrials, retailers, consumers, and government agencies. Surveys were applied to the different actors related to the commercialization and marketing of the sheep products. Prices were analyzed at different levels of markets by using the Method of Adjustment of General Prices of the Central Bank of Venezuela. The main detected channels of commercialization for the sheep meat were: 1) Sheep producers-consumers, 2) Sheep producers-intermediaries (carriers)-retailers-consumers, 3) Sheep producers-intermediaries-slaughterhouse-retailers-consumers, and 4) Sheep producers-intermediaries (carriers)-slaughterhouse-butcheries/supermarkets-restaurants-consumers. Also, prices per kilogram of the animals at the farm and for the consumers were determined nominally and both increased during 1989-2006 period, while the reexpression at constant prices showed a decrease during the same period

Palabras clave : Marketing channels; commercialization; prices; ovine; farmers.

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