Abstract

DEL BONO, Andrea  and  LEITE, Marcia. El impacto de la tercerización y la deslocalización en el trabajo de telemarketing: una comparación entre Argentina y Brasil*. CDC [online]. 2016, vol.33, n.93, pp.15-34. ISSN 2443-468X.

The objective of this paper is to analyze comparatively the recent evolution of call centers in Argentina and Brazil. It aims to know the type of employment and the organization of work characteristic, tracing common and divergent features, within the framework of the trends of outsourcing and offshoring that comprise the sector and, particularly, in telemarketing services. The article questions the characteristics that work adopts, in the two different contexts, due to the difference of magnitude of the Argentine and Brazilian labor markets. At the same time, it analyses several common characteristics as: the segmentation -call centers are a model case of flexible organization-; certain technological dynamism; the fact that these are labor-intensive services and the insertion into global productive networks, in each case with their regional characteristics, but with a growing generalization of forms of job that suppose high levels of instability, uncertainty and labor insecurity.

Keywords : Subcontracting; Offshoring; Telemarketing.