Resumen

VELEZ FALCONES, Ana et al. Entrepreneurship Narratives: Transforming Teaching-Learning Processes in Higher Education. ESPACIO ABIERTO [online]. 2025, vol.34, n.1, pp.102-112.  Epub 30-Mayo-2025. ISSN 1315-0006.  https://doi.org/10.5281/zenodo.14510451.

The present study aimed to examine the entrepreneur's narrative as a pedagogical strategy among Business Administration students in Pedernales, Manabí, Ecuador, using a bibliographic collection and a descriptive, mixed methods approach to analyze how narrative-based learning influences entrepreneurship and professional development. The research surveyed 90 university students and revealed important insights into educational innovation. Results show that 66% were highly satisfied with the narrative-based methodology, and 70% emphasized the importance of effective communication and transparent sharing of entrepreneurial experiences, including both successes and failures. Entrepreneurial narratives emerged as powerful pedagogical tools that transcend traditional information transmission by establishing emotional connections and increasing student motivation. In particular, 81% of participants considered entrepreneurial stories crucial to transform academic knowledge into practical skills. It was concluded that the study identifies critical elements for developing an entrepreneurial ecosystem, highlighting innovation, resilience. It underlines the need to integrate digital resources and innovative teaching approaches to improve creativity and academic performance. Importantly, the research validates narrative strategies as participatory learning mechanisms that connect cognitive and emotional dimensions. By positioning entrepreneurs as protagonists of their own stories, the methodology challenges conventional teaching models and provides a more holistic approach to entrepreneurship education.

Palabras clave : Entrepreneurial narrative; Experiential learning; Professional development; Entrepreneur ecosystem; University students.

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