Abstract

MONASTERIO, Aníbal. Las implicaciones morales de la neuroeconomía. Frónesis [online]. 2005, vol.12, n.2, pp.25-36. ISSN 1315-6268.

Commercial advertisements and promotions of multiple brand names compete with each other in order to place themselves in the visual imaginary of customers, and subsequently to have more possibilities to be chosen. As would be expected, sometimes these aggressive strategies are carried out with fraudulent methods that have no moral justification. Consumers’ rights to privacy, freedom of choice and election, safety, and the right to be heard, are under threat with the increasing development of neuro-scientific family studies. Herein we denounce the initial steps of a new manner of marketing aided by sophisticated tools, that surpass what could be consider ethically honest methods in consumer promotions

Keywords : Neuro-economics; consumers; morality.