Abstract

NAVARRO, Rolando. The Intuitive Intelligence of Malcolm Gladwell . Frónesis [online]. 2007, vol.14, n.2, pp.145-150. ISSN 1315-6268.

In his book Blink. The Power of Thinking without Thinking, the author, Malcolm Gladwell, using the latest knowledge in the fields of psychology and neurology and a fresh and entertaining style, answers questions such as: Why are some people brilliant at making decisions and others are not? Why do some follow their instincts and succeed while others always end up taking false steps? What is the real brain process involved in performance at work (be it operating room, court of law or symphony orchestra), at school, in the kitchen or in bed? Intuitive Intelligence reveals that those who are good at making decisions are not those who process more information or dedicate more time to deliberations, but those who have perfected the craft of making fine connections, of extracting a few factors that are really important from a web of variables in only a fraction of a second. This is what Gladwell calls, echoing psychologist T. Wilson, calling on our adaptive unconscious.

Keywords : Intuitive intelligence; adaptive unconscious; blink cognition.