Resumo

DURANTE RINCON, Esther; PINEDA DE ALCAZAR, Migdalia  e  PRIETO DE RAMOS, Iris. Perspectivas y desafíos del sujeto midiático: La otredad de la comunicación en la radio contemporánea. Revista de Ciencias Sociales [online]. 2005, vol.11, n.2, pp.277-295. ISSN 1315-9518.

This article constitutes an advance in research on the theoretical aspects related to the relationship of the producers who make use of informational and communicational technologies, especially multimedia, in order to connect with the listener-user, and establish remote communicative interactions. The paper is based on the qualitative analysis of the concepts of midiation by Muniz Sodré; on communication communities by Galindo Cáceres, and on globalization by Mato and Colina. This is done from the postmodern perspective of Lyotard, which is the role of the contemporary subject who relates to others through multimedia radio, in order to conform a space of mediated alterity. Methodologically we worked with Vassalo de Lopes and the transdisciplinary vision suggested by Pineda.

Palavras-chave : Multimedia radiophonic process; communication; alterity; globalization; perspectives.