Abstract

CLEMENTE, Ademir; SOUZA, Alceu; GALVAN, Luis  and  REYES, Rosa. Business strategies for environmental conservation in industrial sector . uct [online]. 2005, vol.9, n.33, pp.3-9. ISSN 1316-4821.

Sustainable concept could be included to business management. Companies with sustainable development obtain financial benefits and reduction of operational costs by elimination polluting agents and wastes. This work presents the evaluation of proprietors and executives of investments in environmental conservation and their strategic content. Research involved companies of industrial sector of Curitiba (Brazil), where proprietors and executives were interviewed, with structured questionnaire. Results indicate that interviewed people consider uncertain returns of the projects in environmental conservation. Sensitivity of consumer respect to ecological quality of products is not evident. It would be possible that destined one to make decisions in most polluting companies accepts as inevitable certain level of contamination and underestimates acceptance of "clean" products of consumers. Existences of informative, structural, financial and cultural barriers, detected in this work, are fundamental elements to being considered for formulation of public policies in environmental policies.

Keywords : Environmental strategies; Environmental Conservation; Environmental Contamination; Environmental Management; Curitiba.