Abstract

CARABALLO, Rommer; D'ARMAS, Mayra  and  ARZOLA, Minerva. Institutional image dimensions of the Postgraduates in a Venezuelan university. uct [online]. 2012, vol.16, n.65, pp.230-237. ISSN 1316-4821.

In the present study, it was evaluated the institutional image of the Postgraduate in a Venezuelan university. A survey of 20 items according to the IMAGEing Model was designed to gather information. The survey was applied to 122 students of Postgraduate in UNEXPO Puerto Ordaz, through a casual sampling where only determines the size of the sample, but the member are selected without any established criterion. After demonstration of the adequacy of the data, KMO index = 0.819, the dimensions of the Corporative Image of Postgraduate in the UNEXPO were identified: (1) Satisfaction of Academic Quality, (2) Fidelity of the services rendered, (3) Social Issues, (4) Tangible Element, (5) Accessibility. These five dimensions explained 71% of the total variance. Moreover, the reliability performed analysis (Cronbach's alpha> 0.774 for all dimensions) shows the internal consistency of the used scale and the statistical performed tests (significant at 5%) allowed determining the content, concept and approach validity of the survey.

Keywords : Corporate Image; Postgraduate; Factor Analysis; Service Quality.

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