Resumo

CORDOVA HERNANDEZ, Dania Jimena; LEON SALTOS, Amparito Cecilia  e  SALTOS CRUZ, Juan Gabriel. Business reputation and corporate social responsibility in banana ecuadorian companies. uct [online]. 2023, vol.27, n.118, pp.29-38.  Epub 05-Jan-2024. ISSN 1316-4821.  https://doi.org/10.47460/uct.v27i118.684.

Ecuadorian banana organizations are dedicated to the commercialization and production of bananas, a process through which corporate social responsibility plays an important role in their development, since their compliance with interest groups gives them a good reputation. For this reason, this research aims to determine the relationship between Business Reputation (ER) and Corporate Social Responsibility (CSR) in banana organizations. A methodology was carried out by treating the information in a sample of 86 banana farms, with a quantitative methodology, with a correlational level and a descriptive scope, through Spearman's Rho correlation and a validation with Cronbach's alpha of 0.97. In this way, the information obtained allowed a categorical system to be made for each variable, composed of the most influential factors according to their degree of correlation between 0.70 and 0.96, concluding that Corporate Social Responsibility is influential in business reputation in companies Ecuadorian banana companies.

Palavras-chave : banana ecuadorian companies; busines ethics; stakeholders; environment.

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