Resumo

MUNOZ ALMACHI, Diana Isabel; LEON SALTOS, Amparito Cecilia  e  SALTOS CRUZ, Juan Gabriel. Business factors that influence the environmental innovation of Ecuadorian banana companies. uct [online]. 2023, vol.27, n.especial, pp.21-30.  Epub 08-Ago-2024. ISSN 1316-4821.  https://doi.org/10.47460/uct.v2023ispecial.697.

Business factors play an important role in the development and growth of organizations. This work is focused on identifying the factors that influence the environmental innovation of Ecuadorian banana companies, the method used is quantitative of a descriptive type, and the confidence analysis was carried out in Cronbach's Alpha of 0.981 to the instrument made up of 19 questions in Scale Likert. The results found show that there is a high relationship p> 0.8 between the degrees of knowledge of business factors in banana companies for the development of activities that reduce environmental impact.

Palavras-chave : environmental impact; environmental innovation; environmental protection; competitive advantage.

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