Abstract

ROJAS DE ESCALONA, Belkys. El análisis de las metáforas: una estrategia para la comprensión y el cambio en el contexto organizacional. SAPIENS [online]. 2005, vol.6, n.2, pp.53-62. ISSN 1317-5815.

The purpose of this article is to review the ideas of some authors interested in the study of organization through the analysis of the methaphore as a strategy to understand the organizational framework and to foster changes as a result of a cognitive restructuring. The studies evidence the need to create new organization metaphores which can account for its complexity and foster un-learning and learning and therefore change and innovation. In this regard qualitative research emerges as the most appropriate way to tackle the study of organization.

Keywords : Organization; Metaphore; Qualitative Research.