Resumen

MINANO-GUILLERMO, Jessica Paola; VALIENTE-SALDANA, Yoni Mateo  y  MORALES-SALAZAR, Pedro Otoniel. Entrepreneurship culture and its relationship with the income level of the Trujillo district market, Perú. Koinonía [online]. 2023, vol.8, n.16, pp.184-203.  Epub 16-Ago-2023. ISSN 2542-3088.  https://doi.org/10.35381/r.k.v8i16.2543.

The general objective was to determine the relationship between the culture of entrepreneurship and the level of income of the district market of Trujillo, 2022. The research work was developed through a quantitative and descriptive approach with a non-experimental design. Supported by the correlational statistical technique in order to achieve the research objective, the study population was 92 traders of the Trujillo district market, 2022. There is a direct and significant relationship between entrepreneurship and income, represented by a correlation coefficient (RHO) of 0.704, with a significance of .000; therefore, when culture increases, so does income. Selection into entrepreneurship plays an important role in this relationship, as those who choose entrepreneurship tend to earn higher incomes, which may have significant implications for policy and understanding of economic factors globally.

Palabras clave : Joint ventures; small enterprises; microcredit.

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