Abstract

IZAGUIRRE-SABINO, Pascual; ARROYO-ROSALES, Elizabeth Madeleine; RODRIGUEZ-ROMAN, Rufino  and  RUIZ-GOMEZ, Percy John. ICT and corporate image of the Chimbote forest nursery. Koinonía [online]. 2024, vol.9, suppl.1, pp.195-205.  Epub Aug 05, 2024. ISSN 2542-3088.  https://doi.org/10.35381/r.k.v9i1.3684.

The objective of the research was to determine the relationship between the use of Information and Communication Technologies and the corporate image in the forest nursery of Chimbote - Peru. The research design is descriptive with correlational statistical support, conformed by the population of 80 workers. It is determined that the type of relationship between the use of information and communication technologies and the corporate image of the Chimbote Forest Nursery 2023, which was positive at a good level according to Spearman's Rho correlation coefficient of 0.869, where it can be said that the better the use of information and communication technologies within the organization, somehow the better the corporate image of the company.

Keywords : Information technology; telematics; marketing.

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