Abstract

DAVILA-MORAN, Roberto Carlos. Impact of social networks on the promotion of reading in young Peruvians. Prohominum [online]. 2024, vol.6, n.2, pp.168-182.  Epub Dec 15, 2024. ISSN 2665-0169.  https://doi.org/10.47606/acven/ph0240.

In the present study, the objective was to establish the impact of social media on the promotion of reading among young students at a Peruvian university. The study was conducted under a quantitative approach, with a non-experimental, applied, and explanatory design. The sample consisted of 168 young students from a public Peruvian university selected through intentional non-probabilistic sampling. Data collection was carried out using the survey technique, and a questionnaire was administered as the instrument. The results showed that in the social media variable, a high level prevailed, representing 42.26% (71), followed by medium and low levels. For the reading promotion variable, a medium level was evident with 40.48% (68), followed by high and low levels. Furthermore, the impact of social media on reading promotion among Peruvian youth was confirmed with a p-value = 0.012 < 0.05. The significant impact of social media on reading promotion among Peruvian youth was verified through the Chi-square test, as evidenced by the p- value of 0.012, which is less than 0.05. Therefore, these platforms are effective in fostering interest and engagement of students in reading-related activities. This research will allow for the identification of unique reading behavior patterns in the Peruvian context, considering the cultural, social, and educational factors specific to the region.

Keywords : Social networks; reading promotion; motivation; YouTube; Instagram.

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