Abstract

MERCADO, Perseo Andrade. Feasibility Analysis for the Creation of a Production and Marketing Company for Yacon Chips. Revista Docentes 2.0 [online]. 2024, vol.17, n.1, pp.330-339.  Epub Nov 06, 2024. ISSN 2665-0266.  https://doi.org/10.37843/rted.v17i1.483.

Yacon is a tuber cultivated in America in the warm and temperate Andean regions, in countries such as Peru and Bolivia, for more than a millennium. Yacon has been considered a superfood for its properties, satiety effect, richness in micronutrients, highlighting its sweet taste, and being low in calories simultaneously. The objective was to determine the feasibility of establishing a Yacon-based chips production and marketing company in District 18, La Paz City. For this reason and using this project, we are trying to promote a company that produces and commercializes Yacon products. For this task, a study was conducted in District 18 of La Paz, Bolivia, gathering information from various sources using a mixed methodology. The study revealed positive projections, indicating an interest in the product from approximately 86% of the population, with the potential for expansion to other demographic sectors and adaptation to the target location. The project aimed to start with healthy chips as substitutes for other chips and snacks with low nutritional value, and it also sought to attract consumers who were interested in improving their appearance and health., people with diabetes, overweight, osteoporosis, cancer, and fitness problems, as well as ordinary people looking for healthier consumption alternatives. The project would be developed using skillful administrative strategies to manage the company, with a strong focus on marketing. It is also intended to offer quality flakes that are attractive and have a pleasant taste and, at the same time, to promote the development, through sustainable growth, of the producing communities, which have a low socioeconomic level and limited development.

Keywords : production company; commercialization.

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