Abstract

AGUILAR SOTO, Ivett Violeta. FROM INTENTION TO ACTION: AN ANALYSIS OF THE PSYCHOSOCIAL FACTORS THAT PREDICT CITIZEN PARTICIPATION IN THE NATIONAL PLATFORM PROGRAM. Aula Virtual [online]. 2025, vol.6, n.13, e547.  Epub Oct 01, 2025. ISSN 2665-0398.  https://doi.org/10.5281/zenodo.17116527.

This research analyzes the psychosocial factors that influence citizen participation intentions and behaviors within the framework of the National Platforms Program. Using an integrated approach that combines the Theory of Planned Behavior (TPB) and the Normative Activation Model (NAM), the study examines how attitudes, subjective norms, perceived behavioral control, and demographic variables influence citizen engagement in community initiatives, especially public infrastructure projects. Individual motivation, social influence, and social capital are highlighted as central elements that foster participation, while barriers such as the digital divide and time constraints can restrict it. The article emphasizes that positive attitudes, self-efficacy (confidence in one's ability), and favorable social norms are the main drivers of participation, acting together to strengthen individuals' willingness to participate. Furthermore, demographic variables such as age and gender modulate, but do not exclusively determine, participatory behavior. Accessibility and inclusivity, particularly facilitated by digital platforms, are identified as crucial to overcoming obstacles and fostering broader and more representative engagement. The results underscore the importance of tailored strategies that consider the specific needs of different community groups. Thus, the study offers practical recommendations for community leaders and policymakers, encouraging them to promote programs that strengthen self-efficacy and policy support, emphasizing transparent communication and continuous feedback mechanisms to build trust and foster an inclusive participatory culture. Overall, this research contributes to an understanding of the dynamics that drive citizen action and highlights the central role of psychosocial factors in contemporary democratic governance.

Keywords : Citizen participation; Theory of Planned Behavior; self-efficacy; social norms.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )